LinkedIn, the world’s largest professional network has announced the launch of carousel for Sponsored Content, a new way for a brand to tell its story and to interact with its target audience on LinkedIn.
In a single carousel ad, marketers will be able to feature a swipeable series of up to 10 cards and can customize each card. With this additional space, businesses have the flexibility to share more content and create higher-quality interactions with their audience. Because carousel ads are interactive and have eye-catching visuals, they stand out in the newsfeed – the stories become tangible and encourages the target audience to engage with the brand on both desktop and mobile.
According to a LinkedIn study, 75 percent of beta advertisers said they will use carousel ads in their next Sponsored Content campaign, largely because they are seeing increased engagement and click-through rates. “With B2B marketing manifesting itself in online platforms, marketers have been limited to get their ad-derived messages across through a single post. However, the native carousel ads are the next step in the continued evolution of LinkedIn Sponsored Content to help businesses humanize their B2B marketing efforts and foster a deeper connection with their audience,” said Ziad Rahhal, Head of LinkedIn’s Marketing Solutions in MENA. “Marketers understand that success depends on the ability to prove ROI. In addition to the standard metrics, like click-through rates and number of leads for an ad unit, with carousel, marketers will also be able to see clicks and impressions by individual card.”
With LinkedIn Carousel Ads, marketers can:
Tell a complete brand story
In a single Carousel Ad, users can feature a swipeable series of up to 10 cards and customize each card. With this additional space, users have the flexibility to share more content and create higher-quality interactions with their audience. Further, carousel ads enable users to tell a deeper story, showcase multiple offerings at once, feature a single offering in depth, and share industry insights.
Command the attention of a professional audience
Carousel Ads are interactive and have eye-catching visuals, which makes them stand out in the newsfeed. Stories become tangible and encourage engagement with the brand on both desktop and mobile.
Drive results for business goals
Like all LinkedIn marketing products, Carousel Ads allow advertisers to leverage LinkedIn’s robust targeting and reporting capabilities, so they can better understand the ROI of their campaigns. In addition to the standard metrics, like click-through rates and number of leads, marketers can measure for an ad unit and see clicks and impressions by individual card. The feature currently offers downloadable reports.
Since its beta launch, over 300 advertisers, like Hewlett-Packard Enterprise, RBC, and Volvo Canada, have used Carousel Ads to create fun and informative campaigns to tell stories about their company, products and services, industry, and more. Seventy-five percent (75%) of beta advertisers said that they will use Carousel Ads in their next Sponsored Content campaign, largely due to seeing increased engagement and click-through rates. Carousel Ads for Sponsored Content is now available to all businesses.