18 Sep 2024 11:10

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Airbus names Gabriel Semelas as President of Airbus in Africa and the Middle East

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Harnessing the power of rituals: Where marketing meets meaning’

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Airbus names Gabriel Semelas as President of Airbus in Africa and the Middle East

30% more young gamers targeted by cybercriminals in H1 2024 vs. H2 2023

Harnessing the power of rituals: Where marketing meets meaning’

Tourism season: How AI can boost sales success for retailers

OMG and Seedtag study finds contextual ads lead in capturing consumer attention

Media-Avataar Insights

The decline of X: Musk’s rebrand wipes billions in brand value

Where are viewers most likely to notice promotional campaigns for new movies?

Tourism season: How AI can boost sales success for retailers

OMG and Seedtag study finds contextual ads lead in capturing consumer attention

Gen Z is More Diverse, Digitally and Politically Engaged

People on the Move

Airbus names Gabriel Semelas as President of Airbus in Africa and the Middle East

Platformance names Hamza Madi as General Manager for emerging markets and solutions

DEPT appoints Andrew Dimitriou as Global Chief Client & Growth Officer

Certified Collectibles Group expands into Middle East with Comic Con co-founder at the helm

Anantara The Palm Dubai Resort appoints Laurence Desirée Klett as Cluster Director of Marketing and Communications

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30% more young gamers targeted by cybercriminals in H1 2024 vs. H2 2023

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Harnessing the power of rituals: Where marketing meets meaning’

Harnessing the power of rituals: Where marketing meets meaning’

The decline of X: Musk’s rebrand wipes billions in brand value

The decline of X: Musk’s rebrand wipes billions in brand value

Where are viewers most likely to notice promotional campaigns for new movies?

Where are viewers most likely to notice promotional campaigns for new movies?

To trust or not to trust – Consumers trust German products the most, Chinese ones the least

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OMG and Seedtag study finds contextual ads lead in capturing consumer attention

OMG and Seedtag study finds contextual ads lead in capturing consumer attention

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Gen Z is More Diverse, Digitally and Politically Engaged

Global video game revenue to reach $257bln by 2028

Global video game revenue to reach $257bln by 2028

UAE & KSA brands with the biggest Word-of-Mouth surge: July 2024

UAE & KSA brands with the biggest Word-of-Mouth surge: July 2024

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KSA’s Biggest Brand Movers: July 2024

Meet the Leader

Zoox CEO Aicha Evans: Why It’s OK to ‘Take a Little Bit Longer’ in Tech

Media-Avataar Leadership Talk- Q&A with Jon Hyman, Co-Founder and Chief Technology Officer of Braze

Leadership Perspectives

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Six Reasons EU Buyers Invest in UAE Luxury Real Estate- Diana Nilipovscaia, CEO of MERED

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Advertising & Marketing

Ooredoo Qatar announces pre-order for iPhone 16

VML, JVM and Omnicom Take Top Honors at Gerety Awards 2024

UAE & KSA brands with the biggest Word-of-Mouth surge: July 2024

The Fitness Group enters the Middle East market as part of international expansion drive

Kia leads J.D. Power 2024 APEAL study with most model-level awards for single brand

Television & Cinema

Where are viewers most likely to notice promotional campaigns for new movies?

Indigo Bates joins electriclime

Zee Entertainment Redefines Bollywood Content with Zee Alwan and Zee Aflam Launch on Samsung TV Plus

CNN explores Saudi Arabia’s tourism diversification

6 changing trends in political media and news consumption

OTT & Streaming

Netflix Closes Successful Upfront and Expands Advertiser Capabilities

Zee Entertainment Redefines Bollywood Content with Zee Alwan and Zee Aflam Launch on Samsung TV Plus

Netflix claims king of content, Prime Video bounces back, discovery+ leads Q2 growth

Growing Impact of FAST on TV Networks, SVOD and Pay TV Businesses

Sports streaming is on the rise, but challenges remain – what are they?

Sports Marketing

STARZPLAY to Exclusively Stream UFC 306: O’Malley vs. Dvalishvili on September 15

Arsenal and NTT DATA announce multi-year digital transformation partnership

The Olympics brand value is $11.4 billion

Saudi Arabia’s hosting of Olympic Esports Games to headline discussions at the upcoming ‘New Global Sport Conference 2024’

Premier League 2024-2025: Which clubs have the best brands and play the nicest football?

Tech & Start Up

Tourism season: How AI can boost sales success for retailers

Holon appoints Michael Clark as Global Holon Evangelist, at Dubai AI & Web3 Festival 2024

QRDI Council partners with CRA to elevate consumers’ experience

56% of all tech professionals in the Middle East are using AI, higher than anywhere in Europe

New video calling features coming to Google Meet

Radio, Music & Podcast

New York Festivals 2025 Radio Awards Opens for Entries

Billboard Arabia launches four new dialect charts celebrating Arab musical diversity

Best-Selling Over-Ear Headphones Among UAE’s Latest Audio Trends

Yango Play unveils latest music sensations: Assala, Tamer Hosny, Nancy Ajram, and Majid Al Mohandis

The most effective logos sync audio and visuals

Global

The decline of X: Musk’s rebrand wipes billions in brand value

Arsenal and NTT DATA announce multi-year digital transformation partnership

Gabriel Millan joins Mars as Chief Financial Officer for Petcare business

Global video game revenue to reach $257bln by 2028

Global advertising spend to top $1trn for first time this year

Out of Home

Dubai South partners with Flick Media for outdoor advertising across key areas at Dubai South

Ströer Co-CEO Christian Schmalzl named as keynote speaker for WOO Europe Regional Forum in Milan

London International Awards Announces the 2024 Ambient & Activation | Billboard | Poster | Print Jury

Out of Home hits $41.9n USD, 5.2% of global adex

Experiential Marketing

EaseMyTrip associates with IIFA 2024 as the official travel partner

VML, JVM and Omnicom Take Top Honors at Gerety Awards 2024

New York Festivals AME Awards Announces 2024 Shortlist: UAE Leads the Pack

IGCF 2024 & Forbes Middle East showcase strategies with a human touch in public communication

Print & PR

Emile Woolf appoints Houbara Communications as PR Partner

Forbes Middle East unveils the 2024 Global Meets Local list

PRCA MENA launches four strategic committees to drive industry excellence

PRHub Joins PRCA MENA As a New Corporate Member

Mobile & Digital

Snapchat introduces new safety tools and resources for educators

Gaming Apps Spent $29 Billion on User Acquisition in 2023

Samsung’s Galaxy Z Fold6 and Flip6: Where premium design meets premium power

Careem Pay expands remittances with near-instant transfers to the Philippines

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