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18 Sep 2024 11:10
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The Latest
Airbus names Gabriel Semelas as President of Airbus in Africa and the Middle East
30% more young gamers targeted by cybercriminals in H1 2024 vs. H2 2023
Platformance names Hamza Madi as General Manager for emerging markets and solutions
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The decline of X: Musk’s rebrand wipes billions in brand value
OMG and Seedtag study finds contextual ads lead in capturing consumer attention
Certified Collectibles Group expands into Middle East with Comic Con co-founder at the helm
Anantara The Palm Dubai Resort appoints Laurence Desirée Klett as Cluster Director of Marketing and Communications
EaseMyTrip associates with IIFA 2024 as the official travel partner
FP7McCann Dubai ropes in Nick Salter as Head of Strategy – Dubai
Ooredoo Qatar announces pre-order for iPhone 16
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Airbus names Gabriel Semelas as President of Airbus in Africa and the Middle East
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Harnessing the power of rituals: Where marketing meets meaning’
Tourism season: How AI can boost sales success for retailers
OMG and Seedtag study finds contextual ads lead in capturing consumer attention
Media-Avataar Insights
The decline of X: Musk’s rebrand wipes billions in brand value
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Tourism season: How AI can boost sales success for retailers
OMG and Seedtag study finds contextual ads lead in capturing consumer attention
Gen Z is More Diverse, Digitally and Politically Engaged
People on the Move
Airbus names Gabriel Semelas as President of Airbus in Africa and the Middle East
Platformance names Hamza Madi as General Manager for emerging markets and solutions
DEPT appoints Andrew Dimitriou as Global Chief Client & Growth Officer
Certified Collectibles Group expands into Middle East with Comic Con co-founder at the helm
Anantara The Palm Dubai Resort appoints Laurence Desirée Klett as Cluster Director of Marketing and Communications
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30% more young gamers targeted by cybercriminals in H1 2024 vs. H2 2023
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Advertising & Marketing
Ooredoo Qatar announces pre-order for iPhone 16
VML, JVM and Omnicom Take Top Honors at Gerety Awards 2024
UAE & KSA brands with the biggest Word-of-Mouth surge: July 2024
The Fitness Group enters the Middle East market as part of international expansion drive
Kia leads J.D. Power 2024 APEAL study with most model-level awards for single brand
Television & Cinema
Where are viewers most likely to notice promotional campaigns for new movies?
Indigo Bates joins electriclime
Zee Entertainment Redefines Bollywood Content with Zee Alwan and Zee Aflam Launch on Samsung TV Plus
CNN explores Saudi Arabia’s tourism diversification
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OTT & Streaming
Netflix Closes Successful Upfront and Expands Advertiser Capabilities
Zee Entertainment Redefines Bollywood Content with Zee Alwan and Zee Aflam Launch on Samsung TV Plus
Netflix claims king of content, Prime Video bounces back, discovery+ leads Q2 growth
Growing Impact of FAST on TV Networks, SVOD and Pay TV Businesses
Sports streaming is on the rise, but challenges remain – what are they?
Sports Marketing
STARZPLAY to Exclusively Stream UFC 306: O’Malley vs. Dvalishvili on September 15
Arsenal and NTT DATA announce multi-year digital transformation partnership
The Olympics brand value is $11.4 billion
Saudi Arabia’s hosting of Olympic Esports Games to headline discussions at the upcoming ‘New Global Sport Conference 2024’
Premier League 2024-2025: Which clubs have the best brands and play the nicest football?
Tech & Start Up
Tourism season: How AI can boost sales success for retailers
Holon appoints Michael Clark as Global Holon Evangelist, at Dubai AI & Web3 Festival 2024
QRDI Council partners with CRA to elevate consumers’ experience
56% of all tech professionals in the Middle East are using AI, higher than anywhere in Europe
New video calling features coming to Google Meet
Radio, Music & Podcast
New York Festivals 2025 Radio Awards Opens for Entries
Billboard Arabia launches four new dialect charts celebrating Arab musical diversity
Best-Selling Over-Ear Headphones Among UAE’s Latest Audio Trends
Yango Play unveils latest music sensations: Assala, Tamer Hosny, Nancy Ajram, and Majid Al Mohandis
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Global
The decline of X: Musk’s rebrand wipes billions in brand value
Arsenal and NTT DATA announce multi-year digital transformation partnership
Gabriel Millan joins Mars as Chief Financial Officer for Petcare business
Global video game revenue to reach $257bln by 2028
Global advertising spend to top $1trn for first time this year
Out of Home
Dubai South partners with Flick Media for outdoor advertising across key areas at Dubai South
Ströer Co-CEO Christian Schmalzl named as keynote speaker for WOO Europe Regional Forum in Milan
London International Awards Announces the 2024 Ambient & Activation | Billboard | Poster | Print Jury
Out of Home hits $41.9n USD, 5.2% of global adex
Experiential Marketing
EaseMyTrip associates with IIFA 2024 as the official travel partner
VML, JVM and Omnicom Take Top Honors at Gerety Awards 2024
New York Festivals AME Awards Announces 2024 Shortlist: UAE Leads the Pack
IGCF 2024 & Forbes Middle East showcase strategies with a human touch in public communication
Print & PR
Emile Woolf appoints Houbara Communications as PR Partner
Forbes Middle East unveils the 2024 Global Meets Local list
PRCA MENA launches four strategic committees to drive industry excellence
PRHub Joins PRCA MENA As a New Corporate Member
Mobile & Digital
Snapchat introduces new safety tools and resources for educators
Gaming Apps Spent $29 Billion on User Acquisition in 2023
Samsung’s Galaxy Z Fold6 and Flip6: Where premium design meets premium power
Careem Pay expands remittances with near-instant transfers to the Philippines
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