Media-Avataar Mena – Knowledge is power

10 Aug 2026 07:46

The Latest

NYF Health Awards Announces 2026 Health & Wellness and Pharma Executive Juries

Premium Content

Creative advantage is shifting to community intelligence

Editor's Pick

NYF Health Awards Announces 2026 Health & Wellness and Pharma Executive Juries

Dubai Lynx names Omnicom Media MENA CEO, Elda Choucair, as its 2026 Advertising Person of the Year

Syrian Entrepreneurs Launch Syria’s First Ever Super App to Enable Seamless Digital Payments

TiE Dubai backs MENA’s next generation of founders with new Board

Dubai Airports announces new senior leadership appointments

Media-Avataar Insights

FIFA World Cup 2026 Fever Boosts Streaming, Dining, and Food Delivery Spending in UAE

Fast Food Orders See 43% Spike During Saudi Arabia’s Match Against Spain at FIFA World Cup 2026

Global consumer agentic AI spending will soar to $3.35trn in 2030

YouTube is worth $40bn to advertisers but revenue growth is decelarating

UAE investors shift towards AI, crypto and space in Q2 2026

Podcast

New York Festivals Storytellers Gala Announces 2026 Radio Award Winners

What podcasts teach us about marketing evolution

Asharq Podcasts Brings U.S. Headlines Closer to Arab Audiences

VML on Creativity: Full Series Out Now

New York Festivals Launches ‘Rough Cuts with Thiago Cruz’ Podcast

People on the Move

Dubai Airports announces new senior leadership appointments

As Saudi Arabia builds its industrial future, a new generation of leaders is emerging

Brazen MENA expands into Asia Pacific

Dnata Travel Group appoints senior leader in Dubai to drive Yalago’s global growth

Bahrain Family Leisure Company appoints new Chairman following Truffle reverse merger

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FIFA World Cup 2026 Fever Boosts Streaming, Dining, and Food Delivery Spending in UAE

FIFA World Cup 2026 Fever Boosts Streaming, Dining, and Food Delivery Spending in UAE

Creative advantage is shifting to community intelligence

Creative advantage is shifting to community intelligence

UAE investors shift towards AI, crypto and space in Q2 2026

UAE investors shift towards AI, crypto and space in Q2 2026

Out of Home reaches $54.2bn USD, 5.1% of global adspend, $56.4bn forecast for 2026

Out of Home reaches $54.2bn USD, 5.1% of global adspend, $56.4bn forecast for 2026

Beyond the game: Measuring sport’s impact on nation brand strength

Who are the World Cup fans?

Who are the World Cup fans?

G7 nations lose $4.5 trillion in brand value

Art of the Islamic and Indian Worlds including Rugs and Carpets

Art of the Islamic and Indian Worlds including Rugs and Carpets

Emirates carries 55.6mln passengers in 2025

Emirates carries 55.6mln passengers in 2025

Qatar to enter next year with robust tourism pipeline

Qatar to enter next year with robust tourism pipeline

Meet the Leader

Zoox CEO Aicha Evans: Why It’s OK to ‘Take a Little Bit Longer’ in Tech

Media-Avataar Leadership Talk- Q&A with Jon Hyman, Co-Founder and Chief Technology Officer of Braze

Leadership Perspectives

How are women in the UAE building wealth in 2026?

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The generational digital divide is fading among UAE investors

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Video Content

Skeleton Crew | Official Trailer | Disney+

The Podcast Consumer 2024

APOS: All The Best Conversations

Watch the Made by Google 2024 Keynote

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Advertising & Marketing

Multiply Media Group expands into Saudi Arabia

Serviceplan Middle East launches Visa’s FIFA World Cup 2026 travel campaign

TBWA\RAAD and ICRC Win MENA’s Only D&AD Yellow Pencil

Kanaan Perfume House Launches in the UAE, Blending Heritage and Modern Luxury

The Fashion Fund unveils its new identity as Saudi Arabia’s first fashion investment fund

Television & Cinema

Cartoon Network MENA Brings Its Beloved Characters from Screen to Pitch

Mall of Muscat expands premium retail and leisure portfolio with the launch of Century Cinemas

NDTV Partners with Integrated Advertising Services FZ-LLC to Strengthen Global Monetisation of NDTV World

New York Festivals Storytellers Gala Announces the 2026 TV & Film Awards Winners

Warner Bros. Discovery Announces May Lineup Across TLC, Discovery, HGTV, discovery+ and Fatafeat

OTT & Streaming

Talabat and TOD by beIN team up to bring fans an elevated FIFA World Cup 2026 experience across MENA

What happens when one of the region’s biggest artists drops a highly anticipated album?

Saina appoints Akhil T.J. as Chief Growth Officer

Warner Bros. Discovery Announces May Lineup Across TLC, Discovery, HGTV, discovery+ and Fatafeat

Netflix buys Warner Bros. Discovery in $72B deal

Sports Marketing

Fast Food Orders See 43% Spike During Saudi Arabia’s Match Against Spain at FIFA World Cup 2026

STC TV launches dedicated channel for Esports World Cup 2026

Asia Partners appoints JLL as strategic advisor for ME expansion of CR7 Life Museum and FIFA Museum

Cartoon Network MENA Brings Its Beloved Characters from Screen to Pitch

FIFA merges football, gaming and entertainment in a first-of-its-kind crossover campaign

Tech & Start Up

Syrian Entrepreneurs Launch Syria’s First Ever Super App to Enable Seamless Digital Payments

WPP Media Announces Buyer Agent for Video as Part of Agentic Standards Initiative

Samsung’s AI Reinvents the Late-Night Football Ritual for MENA Fans

Yango Yasmina Brings Fans Closer to the Game with a New Football Updates Feature

du Pay celebrates second anniversary with over AED 2 billion in transactions

Radio & Music

What happens when one of the region’s biggest artists drops a highly anticipated album?

New York Festivals Storytellers Gala Announces 2026 Radio Award Winners

New York Festivals Unveils 2026 Radio Awards Shortlist, Showcasing Global Audio Excellence

Meet the Middle East and North Africa’s Top Artists and Songs of 2025 Globally

NYF Radio Awards® Announces 2026 Grand Jury of World-Class Storytellers

Global

Kunal Shah to head WhatsApp globally

K-beauty brand Anua Expands Its KPop Demon Hunters Collaboration With New Global Campaign by BBH Singapore

Netflix buys Warner Bros. Discovery in $72B deal

New York Festivals Health Awards Unveils the 2025 Shortlist

New York Festivals TV & Film Awards Welcomes Melanie Haft to the Advisory Board

Out of Home

Dubai OOH Update: Mada Media signs contracts worth nearly AED1billion

OOH Has Entered a New Era. Are We Ready?

FRAMEN Enters the U.S. Market with WeWork Partnership

World Out of Home Organisation releases 2025 Global Expenditure survey

Experiential Marketing

NYF Health Awards Announces 2026 Health & Wellness and Pharma Executive Juries

Dubai Lynx names Omnicom Media MENA CEO, Elda Choucair, as its 2026 Advertising Person of the Year

New York Festivals 2027 TV & Film Awards Opens for Entries

NYF Advertising Awards Announces HeimatTBWA\ Berlin – Agency of the Year

Print & PR

ICCO Launches World PR Report 2025–2026

Muna Easa Al Gurg featured in 2026 TIME100 Philanthropy list

Saudi Arabia’s Public Relations Sector Strengthens Its Position Among the Fastest-Growing Markets Globally

Gutenberg Transforms into the World’s First Global AI-Powered Marketing Agency 

Mobile & Digital

SRMG Media Solutions integrates TikTok Advertising with the region’s largest media portfolio

Noon Food launches local supports to support UAE’s homegrown restaurants

WPP Media MENA Boosts Client Campaign Efficiency with Tapper Partnership, Delivering 13% CPA Reduction for du

Jiostar delivers stories for every Indian, every day, on every screen: Kevin Vaz at Asia TV Forum & Market 2025 in Singapore