21 Mar 2026 22:13

The Latest

NYF Unveils Inaugural Creative Marketing Strategy / Effectiveness Executive Jury

Premium Content

Saudi Travelers Turn to Budget-Friendly Escapes This November

Editor's Pick

Lady Liberty Expands Global Programming to the Middle East

Will Dempster, Partner & Head of Production at Mischief to Lead NYF Advertising Awards Film Craft Executive Jury

NYF’s Lady Liberty Initiative Appoints Inaugural Advisory Board

NYF Advertising Awards Introduces 2026 Elite Global Executive Jury Led by Andrea Diquez

Dugasta properties ties up with JioStar’s new reality show The 50 as the presenting sponsor across India and the Middle East

Media-Avataar Insights

Brand Finance Global Soft Power Index 2026: The UAE maintains 10th place

Hays Middle East releases Hays GCC Salary Guide 2026

How Hybrid Working Has Reshaped Office Productivity Across the Middle East

Wego Reveals Rising Global Demand for Winter City Breaks and Shopping Led Travel to the UAE

Saudi Arabia’s net wealth hits record-high, reaching $3.70trln in 2024

Podcast

What podcasts teach us about marketing evolution

Asharq Podcasts Brings U.S. Headlines Closer to Arab Audiences

VML on Creativity: Full Series Out Now

New York Festivals Launches ‘Rough Cuts with Thiago Cruz’ Podcast

Podcast publishers expand into video to boost growth

People on the Move

Mondelēz International appoints Ziad Abla as Managing Director of its operations in Saudi Arabia

FP7 McCANN KSA bolsters leadership team

IDC appoints Nayef Nasser Alnasser as a Managing Director

CARMA appoints Paula Jacobson as Group Director of People and Culture

Osama Rashad appointed Managing Partner at Jupiter Commz

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Meet the Leader

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Leadership Perspectives

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Advertising & Marketing

NYF Advertising Awards Names Eight Visionary Leaders as 2026 Specialty Jury Chairs

WPP Media MENA hosts Social Media Giants for Inaugural ‘Media Maestros’ Client Event

Kipling reopens Its refitted flagship store in Dubai Mall

Trivium appointed as creative agency for FNP.AE in the UAE

Two in ME & Africa Named To Inaugural One Show Indies Jury

Television & Cinema

Premium Stories. Powerful Stars. One Destination for Ramadan – Zee Alwan

Msheireb Properties, Ooredoo forge partnership to power next-gen smart city AI-powered platform

Bait Elowal to bring ‘Cinema and Dining’ nights in partnership with Xposure and Cinema Akil

Star Plus Ushers in the New Year as the 25th Indian Television Academy Awards Light Up New Year’s Eve

Catch Lokah Chapter 1: Chandra on Asianet ME on 21st December at 8 PM

OTT & Streaming

Netflix buys Warner Bros. Discovery in $72B deal

Discovery Channel uncovers how the Louvre Heist Unfolded in New Series “Louvre Heist:Minute by Minute”

Bigg Boss Malayalam Season 7 emerges as the most watched edition ever, across Asianet and JioHotstar

Netflix dominates, but STARZPLAY & Disney+ win in customer satisfaction

DataEQ Report Ranks STARZPLAY as MENA’s Most Positively Received Streaming Service

Sports Marketing

Qatar’s Running Community Goes Full Sprint with Usain Bolt at PUMA Shakeout Run

Dubai Brings Sport Stars and Legends, Leaders and Decision-Makers on the Largest Global Platform

Etihad Airways’ A380 Gives Spectacular Flying Start to the Formula 1 Abu Dhabi Grand Prix

Abu Dhabi Grand Prix welcomes fans with the traditional F1 Pit Lane Walk

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Tech & Start Up

Building the Future of Clean Nutrition- A Special Conversation with Nevan Jasra, Founder of Nutrix

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Radio & Music

Meet the Middle East and North Africa’s Top Artists and Songs of 2025 Globally

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NYF Radio Awards Welcomes Publisher and Media Expert Steve Ahern OAM to the 2026 Advisory Board

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New York Festivals Opens 2026 Radio Awards for Global Entries

Global

Netflix buys Warner Bros. Discovery in $72B deal

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Out of Home

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Mada Media launches its unified electronic platform for advertising permits in Dubai

Experiential Marketing

NYF Unveils Inaugural Creative Marketing Strategy / Effectiveness Executive Jury

Will Dempster, Partner & Head of Production at Mischief to Lead NYF Advertising Awards Film Craft Executive Jury

NYF’s Lady Liberty Initiative Appoints Inaugural Advisory Board

Top Brand-Side Leaders Announced For 2026 One Show Creative Marketer Jury

Print & PR

Saudi Arabia’s Public Relations Sector Strengthens Its Position Among the Fastest-Growing Markets Globally

Gutenberg Transforms into the World’s First Global AI-Powered Marketing Agency 

Commercial Bank of Dubai opens Customer Contact Centre in Ras Al Khaimah

Forbes Middle East Reveals The Middle East’s Top 100 CEOs 2025

Mobile & Digital

WPP Media MENA Boosts Client Campaign Efficiency with Tapper Partnership, Delivering 13% CPA Reduction for du

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Get the latest iPhone 17 in under an hour with Careem

Snapchat unveils first-ever local Bitmoji wardrobe in Saudi Arabia

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