Launches New Test Drive Hubs in Sharjah and Abu Dhabi
CARS24, the leading global e-commerce platform for pre-owned vehicles with a robust presence in the Middle East, India, Australia and Southeast Asia has launched two new test drive hubs in Sharjah and Abu Dhabi. Since its opening in the UAE in 2021, CARS24 has serviced over 15,000 customers and offers a significant assortment of up to 2,000 pre-owned vehicles.
The newly opened test drive hubs offer a great starting point for customers looking to choose between multiple cars. Buyers in Sharjah and Abu Dhabi can visit the corresponding hubs and select up to three cars for a free test drive from an assortment of over 50 cars in Sharjah and more than 100 cars in Abu Dhabi respectively. Additionally, customers can browse through more than 1,500 cars on the CARS24 app and book a free test drive from the comfort of their home.
The hub in Sharjah is located opposite Matajer in Al Khan area and in Musaffah in Abu Dhabi. The latest introductions are an addition to the MRL test drive hub in Jebel Ali, Dubai spanning 1 million sq. ft., with a capacity to roll out up to 20,000 cars annually.
As a tech-driven company with a key focus on transforming the customer journey in the used-car industry, CARS24 has a strong omni-channel presence that allows the company to tailor a buyer’s experience and offer the same caliber of service both online and offline.
According to statistics by Mordor Intelligence, the growth in the GCC used car industry has been substantial, with valuations of USD28.98 billion predicted by the end of 2027. As per CARS24’s latest H1 2023 report, for every new car sold, three used-cars are purchased in the UAE. Leading this trend is the millennial segment, with the report highlighting that there has been a 20% increase in the first half of 2023 as compared to H2 of 2022.
Commenting on the expansion, Abhinav Gupta, CEO Gulf Region at CARS24 said: “We are witnessing how the UAE pre-owned car market is growing from strength to strength. We pride ourselves on being a customer-centric business and are always innovating to bridge the gap between demand and supply in the used-car sector. Through the two hubs, we are confident to expand our offerings to a larger audience and provide full stack end-to-end solutions to our customers.”
With a focus to transform the business of pre-owned cars in the region, CARS24 aims to continue its growth by investing USD 100 million in the GCC region to expand its presence and become one of the largest tech enablers in the pre-owned car industry.