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Mobile & Digital

Plug Ins expects 10% growth during spring edition of GITEX Shopper

Plug Ins is celebrating the spring edition of GITEX Shopper with incredible price drops on some of the most high demand consumer electronics products currently in the market.The Al-Futtaim company is expecting to see sales increase by 10% and expects smartphones to dominate during the four-day event. 

In order to beat the queues, this year customers will also have the option to buy online at http://www.pluginsme.com/ and get their products delivered home free of charge or can buy online and pick up their purchase at the special fast track lanes at the Shopper. There are also special kiosks where customers at the exhibition can buy online and pick up via the fast track lanes. 

According to Omar Abushaban, General Manager of Plug Ins the recently launched Xiaomi smartphone range – which is exclusive to Plug Ins, will be the surprise package at this year’s Shopper. There will also be strong interest in the Galaxy S7 and Smart TVs are also expected to do well. He said: “Both the spring and autumn GITEX Shopper events contribute quite strongly to our customer base as well as purchase numbers at Plug Ins. We had a very good Spring Shopper in 2015 where we saw year-on-year growth of almost 15% vs. 2014. This GITEX we anticipate a 10% jump in sales. 

“Our customer-first approach to the Shopper will see customers finding the same exciting deals at our stores and online. This is our endeavour to maximise our brand touch points and bring it closer to electronics shoppers all over the country. All of our deals and offers at the Shopper will also be available online thereby ensuring GITEX transcends the boundaries of Dubai to include all UAE residents this year. Also for the first time, we will be introducing special fast track lanes which will ensure customers who shop online can pick up their products in the least possible time,” he added.

As part of Plug Ins’exciting offers during GITEX, on a minimum spend of AED 499, customers will enter a raffle draw to win a trip to London, in addition to guaranteed free gifts on every purchase. 

The GITEX celebrations will also continue at the Plug Ins Dubai Festival City store where popular RJ Kritika will entertain fans at the mini-GITEX event on April 01 between 4pm and 7pm. 

Plug Ins has teamed up with Mashreq Bank, Emirates NBD, National Bank of Abu Dhabi, Dubai First, Samba, ADCB, Union National Bank, CBI, RAK Bank and Emirates Islamic Bank to offer multiple installments at 0% interest.

Plug Ins represents over 400 leading brands through an established network of seven stores located at popular shopping destinations including Marina Mall, Al Wahda Mall and Yas Mall in Abu Dhabi, Dubai Festival City, The Dubai Mall and Deira City Centre in Dubai and Al Bawadi Mall in Al Ain.

For more information, visit the Plug Ins facebook page: www.facebook.com/plugins.aeor alternatively call 800 PLUGINS (800 758 4467).

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