The Global Mobile Advertising market to grow at a CAGR of 24.24% over the period 2013-2018
Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising.
Rapid growth in programmatic spending by advertisers and the exponential rise in RTB buying are the major trends contributing to the growth of the Global Mobile Advertising market. Market vendors are increasingly harnessing the RTB platform by increasing their spending because it enables them to buy ad space on a real-time basis. Companies are shifting their focus to the rapidly growing Global Mobile Advertising market.
According to the report, increased consumer access to the internet and mobile devices is shifting the mode of advertising from traditional TV or print platforms to digital advertising. Consumers are increasingly spending more time watching videos, browsing the internet, playing games, and using other applications on their mobile devices, which persuades advertisers to invest in mobile video advertising.
Further, the report states that reliability and analysis of Big Data is a major challenge confronting advertisers and publishers. Lack of trust in the sources of such data is a major issue; therefore, publishers are reluctant to use them. Unauthentic sources may increase the possibility of fraud in the Global Mobile Advertising market, which may result in huge losses for advertisers.
Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.
To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.