Leading global orators Sean Gardener, Cory Surovek, Jerry Smith, Andy Campbell & Winnifred Knight to attend the convention in Mumbai
Hyperconnectivity, cloud computing, artificial intelligence, sensors, wearables are dramatically changing the marketing landscape. The 5th edition of 2016 DMAi (Association for Data Driven Marketing and Advertising of India) Annual Conference & Awards intends to go beyond Digital Transformation, and unravel these breakthrough technologies to help marketers re-imagine the business of tomorrow.
Insightful and inspirational talks by leading global and local orators such as Sean Gardner, Cory Surovek, Jerry Smith, Winnifred Knight, Luisa Mazinter, and stalwarts like Gurmit Singh of Yahoo India, Manish Bhatia, Hindware, TarunKatiyalto name a few, have been lined up in the week-long festival, which begins on February 4 in New Delhi and culminates with a day-long conference and awards night on February 10 at The Leela, Mumbai. In a first of its kind, 2016DMAi Annual is scheduled to run simultaneously across Delhi, Mumbai and Bengaluru.
Besides interactive sessions with industry experts on February 10, the festivalis hosting
– A CMO Choice – Jury Meets
o Feb 4, in New Delhi, Feb 5 in Mumbai, Feb 8 in Bangalore
– Masterclass by Sean Gardner, an influential voice on social media, has been scheduled on
o Feb 9 in Bangalore, Feb 10 in Mumbai, Feb 12 in Delhi
The 2016 DMAi Annual will conclude with an awards gala in Mumbai to celebrate the spirit of data-driven/interactive marketing in terms of innovation, creativity and services in collaboration with the right expertise. DMAi will recognise leading innovators in the Indian marketing and advertising industry by presenting awards in categories like 5th Edition of the DMAi Hall of Fame I 3rd Edition of Marketer of the Year I 2nd Edition Marketing Innovation Awards I 3rd Edition of The DMAi 
Knight I 2nd Edition of DMAi CMO Choice Awards I &DMAi Content Marketer of the Year.
“Associated with DMAi for over three years now, I look forward to chairing the sessions at the annual,” said Rajesh Kumar, Vice President & Head of Marketing – Indian Subcontinent Interim Head of Digital & Brand Experience – Asia, pacific & Japan, SAP India Pvt Ltd.“There’s always a power packed agenda and an eminent gathering of industry leading experts to provide new perspectives and stimulating conversations. This year promises to be no different and because it is a tri-city event this time the impact will be that much more potent. I am looking forward to a frenzied but highly productive week!”
Shelly Singh, Founder, DMAasia & COO of DMAi, said,“We are extremely excited to announce the upcoming 2016 DMAi Annual convention; curated by industry insiders the advisory comprises from CxO’s from BFSI, Retail, Agency the show promises impressive lineup of the finest marketing minds to address the participants, this year. The main tent on February 10 presents a plethora of networking and business opportunities with the sessions organized to connect directly with international and Indian industry stalwarts.”
Each of the awards program has a significant industry stalwart chairing the program jury. Ramesh Iyengar will chair the DMA Hall of Fame for the 5th Edition; Winnifred Knight will chair the 3rd Edition of the DMAi Knights; Sanjay Tripathy is chairing the 2nd Edition of the Content Marketer of the Year; the 3rd Edition of the Marketer of the Year will have TarunKatiyal at the helm; DeepaliNaair will chair the Marketing Innovation Awards and The CMO Choice awards will see SubhrangshuNeogi return as Chair for the second straight term. Each programme has an impeccable jury to look at and honour the very best.
Interested participants can register here: https://in.explara.com/e/2016-dma-annual-conference-awards
▪ Feb 4, 2016 – Feb 10, 2016 09:00 AM – 09:00 PM
▪ Mumbai Venue: The Leela, Andheri Kurla Road, Sahar Village, ,Andheri-Kurla Road, Mumbai
▪ Bangalore Venue: Le Meridien, No 28, Sankey Road, Bengaluru
▪ Delhi Venue: Radisson Blu Plaza, National Highway 8,Mahipalpur, New Delhi
▪ Tickets start $ 100 onwards
DMAi’s partners include Urja Communications (Creative & Digital Partner), Bloomberg TV (Media Partner) and Genesis
Burson-Marsteller (Public Relations Partner).
Programme Agenda
Mumbai, February 10, 2016 at The Leela
09:30 – 09:45 : Registration & Day’s Welcome
Shelly Singh, Director & COO, DMAi
Vatsal Asher, CEO, DMAi
9:45 – 10:00 : Festival Chairperson’s address
Rajesh Kumar, Vice President & Head of Marketing – Indian Subcontinent
Interim Head of Digital & Brand Experience – Asia, pacific & Japan, SAP India Pvt Ltd
10:00 – 10:10 : Data Track – Hosts Welcome & Context Setting
Uma Talreja, Director Strategy, Raymond Ltd
Shalini Rao, Co-Founder, Acosh
10:10 – 10:40 : Starting to Get Personal
Jerry Smith, President & CEO, Asia Pacific, OgilvyOne Worldwide
10:40 – 11:05 : Big Data and the Internet of Things
Luisa Mazinter, CEO, theMarketingSite.com
11:05 – 11:30 : Convergence of Loyalty and Digital
Nishad Ramachandran, Senior Vice President, Digital Experience at HansaCequity
11:30 – 11:40 : Creative Innovation & Design – Track Hosts Welcome & Context Setting
Vaishakhi Bharucha, Director Customer Experience, Capgemini
Ramesh Iyengar, CMD, Select Direct Marketing Communications P Ltd
11:40 – 12:10 : Greatness – the new minimum for survival
K S Chakravarthy( Chax), Chief Creative Officer, Liqvd Asia
12:10 – 12:40 : Pinterest Unplugged
Cory J. Surovek, Owner / Principal, C.John, Inc.
12:40 – 1:10 : Innovation -the critical ingredient in a transformed world
Vishal Gupta; SateeshAndra; Rajat Gandhi; Vaishakhi Bharucha; Ramesh Iyengar
13:10 – 14:10 : Intermission & Lunch Break
14:20 – 14:30 : Content Track – Hosts Welcome & Context Setting
Yateesh Srivastava, Managing Partner, The Grey Space Consultants LLP
Prasanjeet Dutta Baruah, Business Head – Tech-Telco, Auto, Financial Services and New Business, Facebook
14:30 – 15:00 : How to Enhance Your Social Selling Strategy
Sean Gardner, Social Media Producer ,TwinStar Credit Union
15:00 – 15:30 : Content Augmentation: How to Mix Content across Channels & Platforms
Content & Audience
15:30 – 15:45 : Strategy & Inspiration Track
Vasanthi Hariprakash, Independent Journalist
Luisa Mazinter, CEO, theMarketingSite.com
15:45 – 16:15 : The Intersection of Technology & Experience: Engagement
Souvik Banerjee, SAP
16:15 – 16:45 : The Mighty Digital Tool: It’s not how big it is, but what you do with it that counts
Andrew Campbell
16:45 – 17:15 : Marketing Transformation
Winnifred Knight, Tarun Katial, Manish Bhatia, Rajesh Kumar
17:15 – 17:45 : What does a CEO expect from the CMO?
Anant Rangaswami
17:45 – 18:00 : Vote of thanks
18:00 – 20:30 : Awards Gala
Vasanthi Hariprakash, Luisa Mazinter
