DMA 2016 Annual to unravel what future holds for marketers

Leading global orators Sean Gardener, Cory Surovek, Jerry Smith, Andy Campbell & Winnifred Knight to attend the convention in Mumbai

Hyperconnectivity, cloud computing, artificial intelligence, sensors, wearables are dramatically changing the marketing landscape. The 5th edition of 2016 DMAi (Association for Data Driven Marketing and Advertising of India) Annual Conference & Awards intends to go beyond Digital Transformation, and unravel these breakthrough technologies to help marketers re-imagine the business of tomorrow.

Insightful and inspirational talks by leading global and local orators such as Sean Gardner, Cory Surovek, Jerry Smith, Winnifred Knight, Luisa Mazinter, and stalwarts like Gurmit Singh of Yahoo India, Manish Bhatia, Hindware, TarunKatiyalto name a few, have been lined up in the week-long festival, which begins on February 4 in New Delhi and culminates with a day-long conference and awards night on February 10 at The Leela, Mumbai. In a first of its kind, 2016DMAi Annual is scheduled to run simultaneously across Delhi, Mumbai and Bengaluru.

Besides interactive sessions with industry experts on February 10, the festivalis hosting

– A CMO Choice – Jury Meets

o Feb 4, in New Delhi, Feb 5 in Mumbai, Feb 8 in Bangalore

– Masterclass by Sean Gardner, an influential voice on social media, has been scheduled on

o Feb 9 in Bangalore, Feb 10 in Mumbai, Feb 12 in Delhi

The 2016 DMAi Annual will conclude with an awards gala in Mumbai to celebrate the spirit of data-driven/interactive marketing in terms of innovation, creativity and services in collaboration with the right expertise. DMAi will recognise leading innovators in the Indian marketing and advertising industry by presenting awards in categories like 5th Edition of the DMAi Hall of Fame I 3rd Edition of Marketer of the Year I 2nd Edition Marketing Innovation Awards I 3rd Edition of The DMAi Knight I 2nd Edition of DMAi CMO Choice Awards I &DMAi Content Marketer of the Year.

“Associated with DMAi for over three years now, I look forward to chairing the sessions at the annual,” said Rajesh Kumar, Vice President & Head of Marketing – Indian Subcontinent Interim Head of Digital & Brand Experience – Asia, pacific & Japan, SAP India Pvt Ltd.“There’s always a power packed agenda and an eminent gathering of industry leading experts to provide new perspectives and stimulating conversations. This year promises to be no different and because it is a tri-city event this time the impact will be that much more potent. I am looking forward to a frenzied but highly productive week!”

Shelly Singh, Founder, DMAasia & COO of DMAi, said,“We are extremely excited to announce the upcoming 2016 DMAi Annual convention; curated by industry insiders the advisory comprises from CxO’s from BFSI, Retail, Agency the show promises impressive lineup of the finest marketing minds to address the participants, this year. The main tent on February 10 presents a plethora of networking and business opportunities with the sessions organized to connect directly with international and Indian industry stalwarts.”

Each of the awards program has a significant industry stalwart chairing the program jury. Ramesh Iyengar will chair the DMA Hall of Fame for the 5th Edition; Winnifred Knight will chair the 3rd Edition of the DMAi Knights; Sanjay Tripathy is chairing the 2nd Edition of the Content Marketer of the Year; the 3rd Edition of the Marketer of the Year will have TarunKatiyal at the helm; DeepaliNaair will chair the Marketing Innovation Awards and The CMO Choice awards will see SubhrangshuNeogi return as Chair for the second straight term. Each programme has an impeccable jury to look at and honour the very best.

Interested participants can register here: https://in.explara.com/e/2016-dma-annual-conference-awards

▪ Feb 4, 2016 – Feb 10, 2016 09:00 AM – 09:00 PM

▪ Mumbai Venue: The Leela, Andheri Kurla Road, Sahar Village, ,Andheri-Kurla Road, Mumbai

▪ Bangalore Venue: Le Meridien, No 28, Sankey Road, Bengaluru

▪ Delhi Venue: Radisson Blu Plaza, National Highway 8,Mahipalpur, New Delhi

▪ Tickets start $ 100 onwards

DMAi’s partners include Urja Communications (Creative & Digital Partner), Bloomberg TV (Media Partner) and Genesis

Burson-Marsteller (Public Relations Partner).

Programme Agenda

Mumbai, February 10, 2016 at The Leela

09:30 – 09:45 : Registration & Day’s Welcome

Shelly Singh, Director & COO, DMAi

Vatsal Asher, CEO, DMAi

9:45 – 10:00 : Festival Chairperson’s address

Rajesh Kumar, Vice President & Head of Marketing – Indian Subcontinent

Interim Head of Digital & Brand Experience – Asia, pacific & Japan, SAP India Pvt Ltd

10:00 – 10:10 : Data Track – Hosts Welcome & Context Setting

Uma Talreja, Director Strategy, Raymond Ltd

Shalini Rao, Co-Founder, Acosh

10:10 – 10:40 :   Starting to Get Personal

Jerry Smith, President & CEO, Asia Pacific, OgilvyOne Worldwide

10:40 – 11:05 : Big Data and the Internet of Things

Luisa Mazinter, CEO, theMarketingSite.com

11:05 – 11:30 : Convergence of Loyalty and Digital

 Nishad Ramachandran, Senior Vice President, Digital Experience at HansaCequity

11:30 – 11:40 : Creative Innovation & Design – Track Hosts Welcome & Context Setting

Vaishakhi Bharucha, Director Customer Experience, Capgemini

 Ramesh Iyengar, CMD, Select Direct Marketing Communications P Ltd

11:40 – 12:10 : Greatness – the new minimum for survival

 K S Chakravarthy( Chax), Chief Creative Officer, Liqvd Asia

12:10 – 12:40 : Pinterest Unplugged

 Cory J. Surovek, Owner / Principal, C.John, Inc.

12:40 – 1:10 :  Innovation -the critical ingredient in a transformed world

 Vishal Gupta; SateeshAndra; Rajat Gandhi; Vaishakhi Bharucha; Ramesh Iyengar

13:10 – 14:10 : Intermission & Lunch Break

14:20 – 14:30 : Content Track – Hosts Welcome & Context Setting

 Yateesh Srivastava, Managing Partner, The Grey Space Consultants LLP

Prasanjeet Dutta Baruah, Business Head – Tech-Telco, Auto, Financial Services and New Business, Facebook

14:30 – 15:00 : How to Enhance Your Social Selling Strategy

 Sean Gardner, Social Media Producer ,TwinStar Credit Union

15:00 – 15:30 : Content Augmentation: How to Mix Content across Channels & Platforms

  Content & Audience

15:30 – 15:45 : Strategy & Inspiration Track

 Vasanthi Hariprakash, Independent Journalist

Luisa Mazinter, CEO, theMarketingSite.com

15:45 – 16:15 : The Intersection of Technology & Experience: Engagement

  Souvik Banerjee, SAP

16:15 – 16:45 : The Mighty Digital Tool: It’s not how big it is, but what you do with it that counts

  Andrew Campbell

16:45 – 17:15 : Marketing Transformation

  Winnifred Knight, Tarun Katial, Manish Bhatia, Rajesh Kumar

17:15 – 17:45 : What does a CEO expect from the CMO? 

  Anant Rangaswami

17:45 – 18:00 : Vote of thanks

18:00 – 20:30 : Awards Gala

  Vasanthi Hariprakash, Luisa Mazinter

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