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21 Jul 2024 06:22

Print & PR

MMG, Appoints YUGEN Public Relations as its PR agency in the GCC

Dubai’s leading model, artist, talent and events agency, MMG, Appoints YUGEN Public Relations as its PR representative in the GCC

YUGEN PR to strengthen MMG’s plans to widen its regional presence

Boutique fashion, entertainment, luxury, lifestyle and hospitality communications agency, YUGEN PR, has been selected as the public relations partner for MMG, the Middle East region’s leading and most respected modelling, artist, talent and events agency bringing quality talents, artists and events in the region.

With a wealth of experience in the fashion industry, YUGEN PR will be responsible for developing and executing a strategic public relations plan for MMG, and is set to play an important role in strengthening MMG’s PR footprint as the company looks to expand its market reach and introduce the brand in new markets across the region in the next few years.

“MMG is a truly dynamic company with a unique vision for the future of modelling agency. We are honored to be working with such an exciting global entity and we look forward to building their brand even further as they continue to grow and gain momentum across the markets,” says Ian Borromeo, PR Director, YUGEN PR, in a statement.

MMG has been in the region since 2008, and has a vast network with special working relationships with some of the best modeling, artist, talent and event agencies in the world. Through this network, MMG have set up an international scouting network and are therefore able to bring the very best raw and also experienced talents to the Middle East.

MMG has launched the careers of some of the best young faces in Paris and Milan this season and will continue to do so in the coming seasons. MMG models have strut the runways of esteemed designers like Ralph Lauren, Jean Paul Gaultier, Giambattista Valli, Carolina Herrera, Celine, Stephane Rolland, Furne One Amato amongst others, and have graced the covers of high-end magazines worldwide bolstering the models’ portfolio and enriching their modeling experience.

“Following an extensive pitch process, we are excited to embark on this new partnership with the young, professional and passionate team of YUGEN PR. The Middle East region is entering an exciting phase in its evolution, and we are confident that the agency will support us in our communications efforts to continue driving the success of the brand to new heights,” adds Gosha Golda, Founder and CEO, MMG Models, MMG Artist, MMG Talents and MMG Events.

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