Weber Shandwick, one of the world’s leading global communications and engagement firms, has been honored with the top ranking on The Holmes Report’s 2017 Global Creative Index, marking the second time in three years that the agency has been recognized as the industry’s leading creative firm. Weber Shandwick’s “Daughters of Mother India” campaign with filmmaker Vibha Bakshi also earned top honors as the most-awarded PR program of the past 12 months.
The Global Creative Index is The Holmes Report’s annual benchmark of creative excellence in PR, ranking work and campaigns from more than 25 leading public relations, digital and marketing awards programs around the globe. According to The Holmes Report, the rankings this year factored in the “expansion of public relations work across multiple categories of advertising-oriented programs, such as Cannes Lions, recognising agencies designated for ‘idea-creation.’”
“Creativity is at the core of our business. It’s not just about big ideas; we’re focused on ideas that create impact, earn attention and engagement, and help move our clients’ businesses forward,” said Andy Polansky, Chief Executive Officer, Weber Shandwick. “We’re proud to once again be recognised as a leader in creative excellence in what has clearly become an increasingly integrated marketing services landscape. We celebrate this honour with all of our colleagues and client partners around the world.”