Addition of Video Viewability and Engagement Metrics Provides Clients with a More Complete View of Campaign Performance
comScore announced that Facebook viewability data will be available on a global basis directly through the Ad Validation module of validated Campaign Essentials™ (vCE®) later this month. The new reporting includes key viewability and engagement metrics – including completion rates, audibility and time in-view – for video campaigns running on Facebook across both desktop and mobile platforms, with display campaign metrics to follow. Availability of this data in the vCE® platform gives clients a more complete view of their overall campaign performance.
“We are pleased to now be including Facebook viewability data in comScore vCE,” said Timur Yarnall, Senior Vice President at comScore. “Clients get a more complete view of ad viewability for their desktop and mobile campaigns that will give them even greater confidence in their digital advertising investment.”
The partnership between comScore and Facebook was originally announced earlier this year