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24 May 2026 01:18

Mobile & Digital

MEF rebrands to Mobile Ecosystem Forum and elects new EMEA Board

– New company name reflects MEF’s broadening remit as the ecosystem grows – cross border, sector and company size

– Darren Foulds, Managing Director of Barclays Mobile and Pingit, elected as EMEA Chair

– Adia Sowho Head of Digital Media, Etisalat Nigeria elected as Vice-Chair

MEF, the global trade body announced the results of its 2015 EMEA Board elections which took place at the organisation’s AGM at Mobile World Congress in Barcelona. It also announced its transition to the Mobile Ecosystem Forum officially launching at its 13th annual MEF Connects MWC in association with American Express. 

Rimma Perelmuter, CEO at MEF said: “The Mobile Ecosystem Forum is a natural evolution for our organisation championing the broadening industry to represent all members of the ecosystem – cross borders, sectors and company size. The ecosystem we work with connects all companies who deliver or enable consumer mobile services.

 As new sectors embrace mobile as the primary digital touch-point & innovation offers new opportunities, the Mobile Ecosystem Forum helps members to collaborate & accelerate the growth of a sustainable mobile industry that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.”

The EMEA Board elections took place during Mobile World Congress with 11 candidates representing this diversity in the ecosystem contesting seven seats. Darren Foulds, Managing Director of Barclays Mobile and Pingit, Barclays was re-elected as Chair and Adia Sowho Head of Digital Media, Etisalat Nigeria was elected as Vice-Chair.

The seven newly elected EMEA Board directors are as follows:

Darren Foulds, Managing Director of Barclays Mobile and Pingit, Barclays

James McNab, Managing Director Africa and CCO, Basebone

Robert Gerstmann, Managing Director, CLX Networks

Graham Thomas, Marketing Director, Deutsche Telekom UK

Adia Sowho, Head of Digital Media, Etisalat Nigeria

Chris Davies, General Counsel EMEA & Head of Privacy, InMobi

Tahsin Akar, Director of Mobile Services, Turkcell

 They join the following incumbent Directors:

Johan Lindstrom,Vice President of Digital Commerce, Europe, MasterCard

Keith Varty, Director of Apps Marketing, Microsoft

Naji Bouhabib, CEO & Founder, Mobile Technology Tomorrow ‘MT2’

Allen Dickson, VP of Europe, RealNetworks

Oliver Nitz, SVP Mobile Brand Licensing North & International, Viacom International Media Networks

Rimma Perelmuter added: “We welcome the newly elected EMEA board who will help steer the Chapter as we advance this evolution and provide ongoing support around MEF led initiatives across the diverse region to help build a sustainable and trusted future mobile future.” 

Darren Foulds, re-elected EMEA Board Chair and Director of Barclays Mobile added: MEF’s evolution to the Mobile Ecosystem Forum is an essential evolution of both the industry and the organisation. Mobile presents exciting new opportunities across the value chain and in markets previously connected. MEF provides a global platform for addressing issues that affect the ever-broadening ecosystem through member collaboration. I am delighted to have been re-elected as EMEA Board Chair to help advance initiatives in the region.”

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