Over 175 insights experts from all over the world are gathering in Dubai at the upcoming MENAP Forum at The Address Dubai Marina Hotel on March 4th.
This year the keynote speaker is Fadl Al Tarzi, CEO of SocialEyez, one of the region’s leading social media agencies.
The presentation will kick off at the event with social media focused highlights on how critical the medium has become within the research industry. Titled “Social Media Disruption – Myths, Truths & Opportunities” Al Tarzi will be presenting how the research industry can and should embrace social media, including case studies from successful social media adopters within the MENA region.
The forum features speakers from Etisalat, Vodafone, Al-Futtaim, Unilever and Toyota bringing perspective from across different industries. This year’s forum also features sessions about digital transformation including mobile technology.
Fadl Al Tarzi said, “We see social media as an integral part of research just like its an integral part of the marketing mix, my presentation will aim to highlight the opportunities awaiting the research industry as well as the risks of not embracing social media. The time to discuss whether social media is relevant or not is long gone.”
John Presutti, ESOMAR UAE Country Representative said, “We are privileged to have Fadl as our keynote speaker. If there were any one person who stands tall as a leader of transformation in the industry of marketing and opinion research, it would be Fadl. I am certain delegates to this year’s conference will be delighted by Fadls’s presentation.”