16 Jul 2024 19:27

Mobile & Digital

Fork Media launches in the UAE

Fork Media, India’s largest premium audience network, has made a foray to the international market with the launch of its Dubai operations. After a successful year and half in India, Fork Media, which is a part of Ant Farm, a tech and media innovation company, has announced plans to expand operations to international markets and will look at other emerging digital markets including Singapore and Indonesia.

Fork Media has already established partnerships with several publications in the GCC region including Sports360, Elle Arabia, Motivate group and the Khaleej Times.

Commenting on the aggressive growth plan, Founder and CEO Samar Verma, Fork Media, said, “We are confident of replicating the success we have had in India. I think the very fact that we are in the business of creating alternative inventory and incremental value for publishers makes us unique enough for pretty much every market. We have had global brands planning and subsequently buying engagement routes through both of our platforms and that for us is a great validation.”

Fork Media is betting big on their flagship platforms for the international markets – Brand Press, the Native Ad platform and Impulse, the Image recognition and monetization platform. Brand Press allows publishers to create and distribute branded content directly into their content feed alongside the sites editorial while Impulse helps create an environment where seamlessly integrated ads gets played out only on safe images that are contextually relevant.

“Both platforms have been very well accepted in India and we are confident that advertisers in the GCC region will be fairly excited as well,” Verma added.

The company has roped in Alex Pugnet as Director for the GCC region. Verma says “Alex comes with great expertise in media having spent over a decade in digital and his understanding of the local market was a massive plus for us.”

Before joining Fork Media, Alex was in leadership positions with the Publicis Group and Starcom. Vineeta Gogia, Sales Director, from Fork Media’s Mumbai Office will be joining Alex in Dubai to set up the sales team and kick-start the operations.

In the last year and a half of operations in India, Fork Media has forged strategic partnerships with some of the biggest publications out of India including the NTDV group, HT Media group, India Today group, India.com group, Web18, The Hindu amongst others.

With its recent acquisition of ClickZoot, a performance ad network, Fork Media has emerged as a one-stop destination for advertisers with a reach of over 80 million users.

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