27 May 2024 10:24

Experiential Marketing

Digitalks to kick off the second edition with an impressive lineup of speakers

Middle East’s first digital focus conference series to bring together innovators, business leaders and industry experts to address the next wave of the digital revolution 

The second edition of Digitalks, Middle East’s first digital-focus conference series will kick off on the 13th of November 2018 at the Westin Mina Seyahi Dubai. The one-day digital conference will feature a robust line-up of visionary keynotes, interactive discussions and workshops, success stories and valuable networking with peers from leading companies. 

Digitalks second edition will focus on “Unlocking Human Insights in a data-driven world”, and will address User Experience (UX) design, Performance Marketing and Analytics. The conference will derive maximum value and return from digital technologies combining keynotes with success stories on real technology applications to any kind of industry. 

Naguib Toihiri, Head of Marketing at RBBi & Event Organiser commented, “The digital world has changed the marketing and business landscape and is a critical aspect to any business with an online presence. The cutting-edge conference provides the insights professionals need to deliver results in this environment. Apart from various talks, the conference agenda also features workshops and roundtables (exclusive discussion with experts) and will take a deep dive into some of the pressing issues for digital professionals today.”

With more than 100 senior digital professionals expected to attend, the conference will provide insights into the latest trends on a number of topics including:

– How human-centred design will surpass technology

– Fusing data and AI to build the connection with the brand

– Uncover consumer insights from Market Intelligence & Social Media Data

– How Machine Learning capabilities can help us better understand data

 “This year we want to highlight the fact that digitization is here and now. To be able to benefit from the opportunity, it is imperative that businesses anticipate what the future will hold and effectively contribute to it. But the most important is that we shouldn’t forget about the human aspect in everything what we do. All innovations are driven by humans, we should make digital, human, too,” added Toihiri,

With the focus on future digital growth in the region, the full-day conference will offer an extensive lending track with renowned regional speakers from Google, DeepCrawl, MBC Group, EY, Sprinklr, Tajawal and RBBi, who will discuss the business value of data and why it’s important to concentrate on human insights in the digital world.

Attendees will walk away with actionable strategies on how to push industry boundaries and most importantly on best practice UX and Data analytics, to help them stay abreast of all the latest trends and technologies.

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