18 Jun 2024 04:35

Experiential Marketing

Omnicom Health Group and Illumina to host a session at Lions Health Festival in Cannes

Omnicom Health Group and Illumina will host a provocative session showcasing the power of the human genome and the information it generates.

Genomic medicine promises to transform healthcare and create personalized medical care targeted to each individual’s unique genetic makeup.

This dynamic presentation explores leading edge innovations and advancements in genomics and their influence on future healthcare communications. Genomics, which is at the center of personalized medicine, provides solutions by linking diagnostics and therapeutics with two of healthcare’s biggest problems – with the goal of driving new discoveries in cancer and rare disease. 

Presenters Jo Ann Saitta, Chief Digital Officer for Omnicom Health Group, and Paula Dowdy, Senior Vice President and General Manager for Illumina, Europe, Middle East, and Africa will take to the stage to present “Getting to Genome You – The Potential Power of Personalized Medicine” at the annual Lions Health Festival in Cannes, France on June 17th from 12:00-12:45PM.   

Saitta will deliver insights and observations on cutting edge digital health trends.

“Genomic medicine is a rapidly evolving medical discipline,” said Saitta. “The technologies have advanced, and what was once a vision for the future 15 years ago, is now becoming a reality. This acceleration is a result of the progress in technology and the ability to assess and analyze data in a much more precise way.”

Dowdy will share compelling genomic medicine stories that demonstrate the powerful intersection of advanced technologies, data and creativity. She currently leads Commercial Operations in EMEA for Illumina, and was part of the senior team behind the launch of the new sequencing system, NovaSeqTM.  Illumina was named 3rd Smartest Company by MIT Technology Review in 2016.

“As a company committed to improving human health, we are delighted to be participating in Cannes Lions Health this year,” said Dowdy. “We believe passionately in unlocking the power of the genome to transform healthcare, and the festival reflects one of our key programs to connect genomics to the everyday lives of those living with cancer and rare diseases.”

“Lions Health brings together professionals from across the healthcare communications field. The festival is the perfect venue to ignite awareness around the topic of genomics. As technology and healthcare converge, healthcare communicators who are responsible for all facets of the care continuum will benefit from this knowledge that is changing the field of medicine and bringing a new dimension to our work on behalf of clients,” added Saitta.

Attendees will be inspired by the profound advancements that are taking place in genomics, as well as the impact that it is having on individualized therapies for a myriad of diseases. Presenters will provide data via case studies, videos and information gleaned from large-scale genomic initiatives launched by experts at the forefront of genomics.  

For more information on “Getting to Genome You – The Potential Power of Personalized Medicine” taking place on Saturday, June 17, 12:00-12:45PM at the Inspiration Stage at Cannes, please visit: https://www.canneslions.com/festival/events-scheduled#/?activeDay=17%20June&activeFestival=Lions%20Health&event=14-20046

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