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22 Jul 2024 03:31

Experiential Marketing

Middle East Event Industry Gather at MEES

The show promises to deliver a wide range of activities for its visitors as Informa have put together one of the most integrated editions to date, which includes free to attend seminars on some of the industry’s most critical topics. 

Under the name MEES Talks, powered by industry giant N200 | GES, the content seminar willact as a platform to share the most innovative ideas, know-how and inspiration with different stakeholders of the event and exhibition supply chain. Local, regional and international experts will present their experiences and knowledge to spark interaction and ignite connections with both attendees and speakers.

Two panel discussions are also taking place. Attracting and retaining creative personal, hosted by Kingston Stanley, is happening this evening, with tomorrows panel focusing on the evolution of venues in the Middle East driven by representatives from the Abu Dhabi National Exhibitions Centre and the Dubai World Trade Centre. 

Other key features include the Innovation Hub, a dedicated area where the latest products, software and integrated service solutions will be showcased. The Innovation Hub provides visitors with a deep insight on how new technologies can maximise exposure, visitor experience and ROI of their events along with live robotics and demonstrations.

The Events and Exhibition industry thrives on connections and networking, to ensure MEES is hive of interactions, Informa have worked with partners to create several areas to facilitate it. Central to the floor plan, the MEES Connect Café brought to you by Maestra, providesattendeesa space to network with like-minded professionals in an exclusive onsite café which offers a relaxed setting to meet and share ideas. Alongside the Working Lounge, supported by Wicked – there is a dedicated area designed to facilitate onsite deal-making and meetings, as well as a comfortable working environment for attendees.

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