Experiential Marketing

Big Brands And Big Discounts For Shoppers At The Big Clearance Sale

The Big Clearance Sale kicked off in style on Thursday (30 March) with large crowds rushing to the Dubai World Trade Centre to shop for a wide range of apparel, shoes, bags and fashion accessories at incredibly low prices.

The Big Clearance Sale, which is open from 11:00am to 11:00pm over the weekend, features over 100 of the world’s most famous fashion, lifestyle and beauty brands offering discounts of over 80%. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the three-day sale is spread across three halls of the Dubai World Trade Centre, featuring top brands brought to the event by leading retail groups in the UAE including Apparel Group, Azadea, Landmark Group, M H Alshaya Co, Concept Brands Group, and Ginza Fashion.

Saeed Mohammad Measam Al Falasi, Executive Director, Retail and Strategic Alliances, DFRE, said: “We are very pleased to see the large turnout for the first day of The Big Clearance Sale, as it is a strong indication of the popularity of this must-visit shopping event. We thank all our retail partners for their continued whole-hearted support, which has enabled us to now make this event a permanent fixture of Dubai’s retail calendar. With leading brands and massive discounts, this truly is a shopper’s paradise, and we invite everyone to make the most of the remaining two days of our biggest-ever edition of The Big Clearance Sale.”

To enhance the shopping experience, visitors also stand a chance to win with a ‘Visit and Win’ daily draw, offering two winners a prize of AED 5,000 in cash every day. Additionally, those who spend AED 300 at The Big Clearance Sale will receive a ‘Shop and Win’ raffle coupon that gives them the chance to win a grand prize of a Jeep Wrangler Sport on the final day of the event.

The Big Clearance Sale is sponsored by Emirates NBD, and customers of the bank can double their chances to win the grand prize by using their Emirates NBD Card to shop at the various outlets.

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