23 May 2024 23:30

Experiential Marketing

ADCB honoured with two prestigious Mohammed Bin Rashid Al Maktoum Business Innovation Awards

Abu Dhabi Commercial Bank (ADCB)was yesterday honoured with the Mohammed Bin Rashid Al Maktoum Business Innovation Award and  the Outstanding Award for Business Innovation.The significant awards were conferred to ADCB in recognition of its contribution in the field of Business innovation which has resulted in a superior customer experience.The award ceremony was held at the Madinat Jumeirah Arena in Dubai and was attended by Shaikh Maktoum Bin Mohammad Bin Rashid AlMaktoum, Deputy Ruler of Dubai and top government officials.

Instituted by the Dubai Chamber of Commerce and Industry (Dubai Chamber) and held under the patronage of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, the Mohammed Bin Rashid Al Maktoum Business Innovation Award offers the highest levels of recognition for business innovation in the UAE. 

Ala’aEraiqat, ADCB’s Group CEO who received the award on behalf of ADCB said: “We are extremely honoured that ADCB’s consistent commitment to provide its customerswith a superior banking experience has been recognised by His Highness Sheikh Mohammed Bin Rashid Al Maktoum through the important Business Innovation Award.”

“At ADCB, we put great energy and commitment to place the customer at the centre of everything we do, by elevating quality and simplifying solutions to support each individual’s needs. In this quest, innovation is core to our operating model as a whole and touches on all aspects of the bank. Innovation helps us create value for our customers.This recognition encourages all of us to keep innovating, and lifting the standards in service delivery through a deep understanding of our customers.” he added.

The Mohammed Bin Rashid Al Maktoum Business Innovation Award was launched in 2015 – the Year of Innovation by the Dubai Chamber in collaboration with the UAE Ministry of Economy and falls in line with the National Innovation Strategy.The award aims at recognising and celebrating the success of companies that contribute to the sustainable economic development of the UAE and the wider GCC region and who are proven to be leaders in the realm of innovation across the GCC. 

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