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23 May 2024 22:24

Experiential Marketing

Middle East’s First User Experience Conference to kick-off in March

Entrepreneurs and Businesses from across the Middle East will congregate at the region’s first and largest User Experience (UX) Conference

RBBi, the region’s first data driven, digital solutions agency specialising in Usability, User Experience (UX) and performance marketing in Dubai,today announced the launch of UX NXT, Middle East’s first annual user experience conference that will be organised on the 8-9th of March 2017at the Conrad Hotel in Dubai.‘The Future of Curiosity’ will be the theme of the conference with the aim to explore the transformative power of curious minds that will shape the future of UX, Usability and Accessibility in the region.

The two-day conference will include six hands-on workshops, covering tools and techniques from usability to service design, focusing on practical and new techniques. Keynote presentations from guest speakers, case studies, unique workshops, and moderated panel discussions will deliver the latest research, trends and best practices. 

“More and more organisations in the Middle Eastare realizingthe importance of UX, accessibility and design, and the value it can leverage in delivering more engaging, personalised and meaningful interactions,” said Amol Kadam,Co-Founder of RBBi.

“Dubai is known to spearhead innovation and new trends, and we are proud to host the region’s first user experience conference. The conference will welcome the best professionals from the industry to share with us their experience and knowledge about UX, Service Design, Usability and Accessibility and will provide organisations with a single view of information, allowing them to make smarter business decisions.”

UX NXTwill set standards for the UX and Design conferences in the region and is expected to welcome more than 500 visitors and 20+ local and international speakers. Speakers are expected to include representatives from Etisalat, Sky News Arabia, RTA, CX Partners, ClearLeft, Smashing Magazine, Bentley University,Mariott, Apogee, TwigFish, PebbleRoad and RBBi.

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