Experiential Marketing

AME Awards Appoints Deb Ryan as Executive Director

The AME Awards®  for the World’s Best Advertising & Marketing Effectiveness℠ has appointed Deb Ryan, Executive Director of the AME Awards.

“New York Festivals is thrilled to appoint Deb Ryan to lead the AME Awards; we look forward to her leveraging her strategic marketing skills and executive experience to increase the competition’s profile across all regions,” said Michael O’Rourke, President, New York Festivals.

In her new role as Executive Director of the AME Awards, Ms. Ryan will take on dual roles, responsible for leading both the Midas Awards for the World’s Best Financial Advertising, as well as the AME Awards.  Ms. Ryan brings 15 years of brand building experience to the AME Awards; her depth of experience includes leadership positions in marketing, account management, corporate communications, new business and sponsorship development

“For the past 22 years, the AME Awards have honored inspiring creative work that utilizes effective solutions to achieve measureable results. I look forward to continuing that impressive legacy while expanding the reach of the competition in all five regions,” said Ms. Ryan.

As Executive Director, Ryan will lead all strategic initiatives to expand the AME Awards global presence, including recruiting the international AME Grand Jury comprised of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creatives assembled into five regional juries (North America, Latin America, Europe, Middle East & Africa and Asia Pacific).

“AME’s world class jury is paramount to the success of the competition, I’m grateful to all who have participated in previous years, and I am currently in the process of recruiting additional executives from all regions to participate on the 2017 jury,” commented Ms. Ryan.

Previously Ms. Ryan served as Director of Business Development for TVSquared; guiding prominent brands on their ad spend strategy and its impact. She has also held the following positions:  Director, Digital Marketing & Advertising Partnerships for Smith Hanley Associates, one of the leading big data analytics and IT recruitment agencies and Digital Account Director, for Affinion Group, the leader in global customer engagement. In addition, Ms. Ryan served as   Account Director at Story Worldwide where she led strategic content management and brand strategy for such brands as Green Giant, Skippy, Bertolli, and Promise. 

Founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. The AME Awards for Advertising & Marketing Effectiveness will open for entries on August 1, 2016.  For more information, please visit the AME Awards®.

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