Experiential Marketing

New York Festivals appoints Deb Ryan as Executive Director

New York Festivals Recruits Deb Ryan to Spearhead Global Development of Midas Awards for the World’s Best Financial Advertising

Digital Exec will Lead Strategy and Expansion of NYF’s Midas Awards

The Midas Awards® for the World’s Best Financial Advertising℠ announced the appointment of Deb Ryan to the position of Executive Director of New York Festivals Midas Awards. Ms. Ryan, an accomplished digital executive, will spearhead the global development of the Midas Awards, the only competition to recognize excellence in financial advertising and marketing on a global scale, honoring the World’s Best Financial Advertising℠ in banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting, and consulting.

With more than 15 years of marketing, account management, corporate communications, new business and sponsorship development experience, Ms Ryan will contribute her accomplished brand building skills to drive expansion of the Midas Awards. 

“We’re pleased to welcome Deb Ryan to the Midas Awards, with her strategic viewpoint, diverse marketing experience, and creative enthusiasm, we’re poised for brand expansion,” said Michael O’Rourke, President of New York Festivals.   

Ms. Ryan joins the Midas Awards from TVSquared where she served as Director of Business Development; guiding prominent brands on their ad spend strategy and its impact. Previous positions include:  Director, Digital Marketing & Advertising Partnerships for Smith Hanley Associates, one of the leading big data analytics and IT recruitment agencies and Digital Account Director for Affinion Group, the leader in global customer engagement. She also held the position of Account Director at Story Worldwide where she led strategic content management and brand strategy for such brands as Green Giant, Skippy, Bertolli, and Promise. 

Her dedication to the industry and to marketing excellence has led Ms. Ryan to share her talents with multiple organizations, holding both chair and board positions with the American Marketing Association, Entrepreneur Women’s Networking Group, and FNEW, Fairfield Network of Executive Women.

“I am excited to take on the challenge of leading the Midas Awards into its next phase of expansion,” said Ms. Ryan. “I am motivated to continue the fine job done by my predecessors, while making sure that we’re exploring the financial advertising landscape with open minds and open eyes.”  

As Executive Director of the Midas Awards, Ms. Ryan will lead all facets of NYF’s Midas Awards, oversee the strategy to expand the competition’s global footprint, assemble the Midas Awards Grand Jury recruited from the most respected and influential minds representing the financial advertising industry and secure strategic partnerships to benefit the competition and its entrants.

The Midas Awards will open for entry on July 1, 2016

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