Experiential Marketing

The Future Re-Starts at 2016 Digital Media Forum

This year is the 5th Installment of Dubai’s biggest gathering of the industry’s Top and Influential Leaders from MENA and Around the World.

The DMF Series is the only “Get Go” catalyst of Technology, Business Solutions, Networking and the source of the Hottest, Latest, and Trendiest Marketing Knowledge. DMF’s goal is to bring together digital masters to give talks that are inspiring, idea-focused, and share experience-based learnings.

This season will be launched on the theme of “The Future Re-starts at 2016 DMF”. The program will have different streams; Media and Performance, Creative & Tech, Panel Discussions, and interviews.

Media & Performance stream- Main focus areas:

1. What is the next big thing in digital media?

2. How do you measure the subjective impact of a campaign?

3. What is the limit where measuring should stop?

4. The danger of Ad blocking? Where is this going? How will it impact our current way of doing digital?

5. Fashionable Tech – where does technology end and fashion starts

6. Restarting the way we think about digital marketing performance

Creative and Tech stream – Main focus areas:

1. 5 digital trends for 2016 and beyond

2. 5 technologies that DID NOT catch up – and why?

3. Impact of technology on life – 3 directions where this is felt by brands and consumers

4. Fashionable Tech – where does technology end and fashion starts

5. Can technology SOFTWARE brands become fashion icons? 3 examples ( like UBER and so forth )

6. Restarting the way we think about digital

 Speakers include:

·    Adam Kostyal, Senior Vice President, NASDAQ OMX Sweden

·    Tarek Daouk, Regional Managing Director MediaVest MENA, Starcom MediaVest Group

·     Yousef Tuqan, Vice President, Marketing & Analytics, Careem

·     Alexander Bregman, Strategic Partnerships, Google EMEA

·    Mohammed Jaradat, Head of Digital, Jaguar Land Rover MENA

·     Alexandru Cernatescu, Group CEO & Co-Founder, Infinit Solutions – Romania

·     Adrian Enache, MD & Co-Founder, The Masterplan Agency, Romania

·     Will Rust, Executive, Creative Director, OgilvyOne MENA

·      Joud Nawar, Senior Research Manager, Ipsos MENA

·       Simon Atwater, Executive Creative Director, DigitasLBi MENA

·       Benjamin Ampen, Head of revenue for MENA, Twitter

·       Maha Muraish, VP/ Big Data & Consumer Digital, Etisalat

·        Osman Sultan, CEO, Du

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