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Experiential Marketing

Initiative MENA wins big in New York at The Internationalist Awards

Initiative in MENA had a hugely successful evening at the Internationalist Awards this week, taking home four trophies including a Gold for their work with KFC.

The agency collected the top prize for KFC’s Unleash the Colonel campaign that ran in Kuwait.  They also collected a Silver award for their work on their KFC Gives You More Ronaldo campaign that ran in UAE.

Elsewhere they picked up Bronze trophies for J&J’s One Touch Step Up For Life campaign in UAE and 3M’s Saco Breathe the Difference work in Saudi Arabia.

The awards, which celebrate Innovative Digital Solutions, recognise inspiring case studies that have incorporated great strategy to produce proven results. Entries compete equally across all classifications to ensure a level playing field. Winners are selected as top examples of worldwide best practices based on highest point scores.

The awards were received by Khaled Naga, General Manager Americana Restaurants Kuwait, and Mahdi Jaber, Trading Director from Initiative.

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