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Experiential Marketing

Homes r Us bags the Superbrands award

Homes r Us, the leading home furniture and furnishing brand in the Middle East, has won the coveted Superbrands award in the retail category at the 11th annual Superbrands tribute event, which was held at the Intercontinental Hotel in Dubai Festival City.

The award is a testimony to Homes r Us’ commitment to enhance its value-driven services directed to exceed customer expectations and maintain its competitive advantage in the region.

Known as an independent authority and arbiter of branding excellence, the regions most awaited award night witnessed 55 leading brands being acknowledged as Superbrands. The occasion also witnessed a special unveiling ceremony for 2015 Superbrands coffee table book. The book features a two-page profile on each Superbrand, tracing the foundation and development of the brand and a ‘Things You Didn’t Know’ section highlighting interesting facts about the brand and its unique achievements.

Speaking of the well-deserved win by the Senior Vice President of Homes r Us, Mr. Srikanth Parthasarathy said, “We are thrilled to announce that Homes r Us has been honored with this prestigious award 5th year in a row. Over the years our brand has become an integral part of every home and our commitment to provide the best to its customers has been commendable. We are all very happy and excited to have this award once again.”

Homes r Us was established 12 years ago with the vision to be an exclusive conceptual lifestyle store designed for easy browsing with open spaces, high ceilings, and stunningly colourful display areas. Opening the first outlet at Abu Dhabi’s Madinat Zayed Centre, the brand has strengthened its presence with fifteen stores across Dubai, Sharjah, Abu Dhabi, Fujairah, Al Ain, Ajman, Ras Al Khaimah, Qatar, Bahrain and Oman. 

Consistently delivering its commitments, Homes r Us is a brand which has continually improved to adapt to the changing market conditions. As a brand, it has positively worked towards achieving its goals creating personal relationships between the brand and its customers. Apart from offering quality decor, the brand believes in carving a lasting brand-value. Over the years, the brand has strived to offer homemakers an enjoyable and stimulating experience through its innovative and progressive approach. 

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