Experiential Marketing

“Fashion Homes” in association with F-TV to make its international debut at Indian Property Show

The unique concept of “Fashion Homes” in association with F-TV will make its international debut at Indian Property Show in Dubai scheduled to be held from 11th-13th June 2015 at Dubai World Trade Centre. F-Premiere offers well designed 2&3 bedroom residences for the millennial generations to make a unique fashion statement.

 “Home & Soul is the first ever Indian developer in north India to partner with Fashion TV to create something so unique. Starting at only 65 lakhs, our project caters to the high aspirational values of the ultra modern audience who seek – style, statement, luxury and design but at an affordable cost. Our audiences aren’t exceptionally opulent but desire to make that mark or wanting to live the very luxurious lifestyle, which they will experience at the Fashion Residences”, said Sakshi Katiyal, Chairman, Home & Soul, the promoters and developers of F-Premiere.

 “We have involved F-TV in our designing and marketing process. The constituents of the F-Premiere, premises like lobby area, elevators, entrance and many other elements of the project adorn a mark of the F-TV brand. The constant participation has brought about a beautiful designing of the residences which speak of high-end fashion and aesthetics. Such involvement of voguish trends in the project design and concept is bound to cater to the appetite of the uber chic audience. Additionally the promised international standard of living is yet another major benefit in the interest of today’s well aware fraternity striving to achieve a better lifestyle and better amenities”, added Sakshi.

Commenting on the interest revival in the luxury Indian Real Estate segment, Sakshi says Indian real estate is again witnessing a phenomenal change with luxury homes making a comeback into the market. India is one of the fastest growing countries with high net worth individuals and their investment portfolio totals upto 40% in the realty market. Driven by new offerings, greater influx of NRIs and changing lifestyles, the demand for luxury and ultra-luxury homes with a price-tag of up to Rs 1-20 crore, or even more in some cases, is again making a comeback in the metros. However affordable luxury is something that we are offring with the launch of our F-Premiere project.

H&S in association with F-TV is launching, F-Premiere, a residential hub overlooking F-1 track on Yamuna Expressway (Delhi –NCR Region), India.With fashion in its heart and soul, F-Premiere features the signature ‘Diamond’ right at the entrance, alluring double height lobbies, designer elevators, an exclusive sky lounge and a fully loaded club house with a grand swimming pool. The strategic location of the project offers a full wide angled view of the F1 track. The panoramic beautiful sight is one of the most unique attribute of F Premiere yet to be offered anywhere in the country. Another advantage of the location being cast into a 1000 acres of sports city with International Cricket Stadium, International standard golf course, Proposed airport & upcoming Night Safari; all one of a kind facilities additional to the amenities catering towards an international standard of living ensconced into a single opportunity is what can be called F Premiere.

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