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31 May 2026 11:12

Experiential Marketing

Eventgoer launches in UAE

The launch of UAE’s first social platform for discovering and creating events

Eventgoer provides companies and organizers with a free and powerful marketing tool

Eventgoer (Eventgoer.com), the first social platform dedicated to discovering, creating and promoting events in the UAE, was launched today. The free interactive portal helps residents across the UAE explore events happening near them, providing community members with the tools to choose relevant activities from nine different categories including arts, entertainment, sports, family, conferences and exhibitions.

Created to be an ultimate guide to all events taking place in the country, Eventgoer provides accurate and detailed information about each listed activity, such as the start and end times, exact prices, ticketing options, actual locations via Google Maps and organizers’ contact information. It also incorporates social media tools to keep audiences updated with the latest information and help them make informed decisions about the events they plan to attend.

Commenting on the newly launched portal, Samer Shaban, Founding Partner at Eventgoer, said: “The website is created to cater for the ever-growing needs of UAE residents who are always seeking new and purposeful activities. From concerts featuring international music icons, to world-class exhibitions and conferences all year-round, the UAE is a thriving community for events of all types.  However, not many of us are able to find these events easily, and often we become aware of them when they are almost over. Therefore, we came up with the idea of creating Eventgoer.com, to be the ultimate guide for all upcoming events and activities, while also providing community members with the details necessary to make an informed decision about each single event”.

On the other hand, Eventgoer offers companies and organizers in the UAE a free and powerful marketing tool by allowing them to create their pages, list all their upcoming events, and interact with their audiences directly, in addition to promoting their activities through various social media networks. 

Amir Amin, Technical Lead at Eventgoer, said the website was created using the latest trends in programming to give both users and organizers an easy and enjoyable browsing experience. It is also compatible with tablets and mobile devices in accordance with the smart government directives in the UAE, while maintaining the highest levels of security and privacy for its members.

Amin said: “When we started developing Eventgoer, our main concern was to implement programming tools that help users find relevant events as quickly and as easily as possible. Therefore, the homepage incorporates quick-access filters to select different locations, categories, start dates and prices. We were also keen on adding various privacy settings to give users an option to show the personal details they wish to share with their friends”.

In addition to being an online community for discovering and creating events, Eventgoer is also an interactive social platform that gives people living in the UAE an opportunity to make new friends with other Eventgoer members who share similar interests. 

 “When they register for the first time at Eventgoer, users set up their personal profiles and choose a number of preferable interests. Based on these selections, the website suggests recommendations to its members allowing them to interact with one another and build long lasting friendships.” Shaban explained.

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