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30 May 2026 16:38

Experiential Marketing

City Centre Muscat: new home to first-ever international brands in the Sultanate

60  new international brands signed with the lifestyle destination

12 brands making their debut in the Sultanate including Virgin Megastore and Bershka  

Phase two of this development welcomes 60 additional new shopping outlets featuring a diverse collection of lifestyle-oriented brands; including 12 new high profile international brands making their debut in the Omani market for the very first time.

Gadgets and technology enthusiasts will be thrilled to discover the newest technologies at Virgin Megastore. Fashionistas will get the latest in fashion trends with high street brands: Bershka, American Eagle and Koton; fashion accessories F&F, New Look, Guess Accessories, Lovisa, and Pandora jewellery; as well as handmade cosmetics Lush, all coming to Oman for the first time.

Foodies in the Sultanate will be delighted to discover a new dining zone with five new casual-dining restaurants offering a variety of international cuisines; among which is Turkish, Kosibasi restaurant.

City Centre Muscat’s first phase of redevelopment was completed with the launch of a 10-screen VOX Cinemas, the renovation of Magic Planet and the mall’s food court dining area. Mall visitors will be delighted to discover convenience in parking with the newly completed car park structure accommodating 700 vehicles.

“A diverse range of retailers have recognized the mall’s status as the lifestyle destination in Oman and are keen to be a part of our expansion,” said Husam Al Mandhari, Senior Mall Manager for City Centre Muscat. “After observing increases in both footfall and sales figures in 2014, and now by welcoming 60 additional new shopping outlets in 2015, we are confident that Majid Al Futtaim’s investments in City Centre Muscat will continue to bring robust growth in the years to come.”

Please click on the links below to download press release + image.  If you need more information, would like to do an interview, please let me know. I will do my best to make it happen.

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