Experiential Marketing

DMF 2015 & MENA Digital Awards Put Digital Marketing under the Spotlight

Rapid advancements in digital technology and its application in the region’s marketing sector are the topics under the spotlight at the forthcoming Digital Media Forum (DMF) 2015, which takes place in Dubai on March 24. 

Held under the banner: ‘Digital Technology: Bringing the Future Closer,’ DMF 2015 will assess the influence of the evolving digital landscape on businesses, brands, and consumers in the region and examine the challenges it presents moving forwards. The event will host an array of renowned speakers and international experts from well-known marketing organisations in Europe and the US who have been invited to share success stories and the latest developments occurring in the digital sphere. 

“The last decade has witnessed seismic changes in business, society… and marketing. If this is any indication of the future, the next few years will encompass more changes than the past decade alone. Triggered by advancements in technology and changing consumer adoption habits, the digital universe is taking a central role in every facet of our lives,” said Najla Semaan Mazboudi, Managing Director of SpotOn, owner and founder of DMF.

Specific topics under the DMF banner this year include; ‘Rise of the User Architect,’  ‘Social Commerce Vs. E-Commerce,’ ‘Rise of the Content Officer,’ ‘Harnessing the power of big data analytic in building business and brands’ and ‘The future of search and social media algorithms in the changing landscape of communications.’ Each presenter has been chosen for expertise in their specialised area of the digital sector.

“What is the future of digital marketing and how will it impact the daily lives of consumers, brands, and business in our region? Will the futuristic nature of digital media and technology in predicting and influencing consumer behaviour grow brands and businesses? What is the impact of these advancements on the region’s markets? These are just some of the topics we aim to explore in depth in the 2015 Digital Media Forum,” added Mazboudi.

Now in its fourth year, DMF brings together around 500 of the world’s leading marketing and business minds at a platform to deliver thought leadership and practical hands-on guidance. The event has grown significantly since its inception in 2012, when it was established in response to the increasing popularity of what was then a nascent marketing platform. DMF Cairo was hosted for the first time in November last year and the programme has also been expanded to include an awards section, which was first introduced at DMF 2014. The developments have seen the forum become a must-attend event on the calendar for industry professionals from across the region

“The MENA Digital Awards is the only marketing industry awards programme in the region that focuses solely on the digital sector. It was established last year to honour success and excellence in the sector, thereby helping to promote the best in digital marketing planning, creativity, innovation, and effectiveness. Our jury this year is composed of 14 international industry experts who will be lending their vast knowledge and experience in the judging of the various categories,” added Mazboudi.

Attendees at previous DMF events have included CEOs, senior managers and executives working in media and digital agencies, advertisers, direct clients and government institutions. DMF attracts delegates from the GCC, Levant, North Africa and Europe. DMF 2015 takes place on March 24 at The Westin hotel, Dubai, with the 2015 MENA Digital Awards Ceremony at the same venue on the evening of March 25. Further details and information on registration can be found at: www.digitalmediaforum.me. 

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