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23 May 2024 19:31

Experiential Marketing

All-New Hyundai Genesis earns 2015 ALG Residual Value award

Hyundai’s All-New Genesis has claimed top spot in ALG’s Residual Value Awards for the Premium Full-Size Car segment. ALG, an authority on automotive residual value projections in North America, based its projection on the analysis of nearly 2,500 vehicle grades and concluded the 2015 Hyundai Genesis will retain the highest percentage of its original price after three years. Hyundai Genesis rivals included a wide range of luxury models such as the Lexus GS.

ALG Residual Value Awards are based on 2015 model year vehicles. Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, and pricing and marketing strategies represent key factors that impact ALG’s residual value forecasts. Hyundai was also honoured in the 2013 ALG Residual Value Awards for the Santa Fe Sport and Accent, and in 2012 for the Santa Fe Sport, Azera and Elantra, attesting the continued value of Hyundai models.

All-New Hyundai Genesis was introduced to the Middle East & Africa earlier this year and has since been setting new standards in the premium sedan class. The All–New Genesis is the first Hyundai to feature the brand’s Fluidic Sculpture 2.0 design concept, while also boasting significantly enhanced driving performance and state-of-the-art technologies such as a Head-Up Display. In keeping with its ‘Modern Premium’ positioning, Hyundai Genesis owners also benefit from Hyundai’s class-leading Premium Assurance Plus Program as standard.

“Hyundai is becoming a legitimate player in the luxury market with the Genesis,” said Larry Dominique, president of ALG.  “Not only is it a great value on the showroom floor, but with the model’s first Residual Value Award, this new generation should be quite desirable on the used market as well.”

Tom Lee, Vice President and Head of Hyundai Africa and Middle East Regional Headquarters, said: “When we launched All-New Genesis, we demonstrated Hyundai’s unquestionable credentials as a manufacturer of class-leading premium vehicles. Being at the forefront of interior and exterior design, and featuring Hyundai’s most advanced technologies, All-New Genesis is built and finished to the highest quality standards. For All-New Genesis to outperform the established premium competitors and be judged superior in terms of residual value proves Hyundai’s ‘Modern Premium’ approach is taking a strong hold of the marketplace.”

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