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Experiential Marketing

American Express Middle East launches‘Experience UAE’ 2014

American Express Middle East today launched its ‘Experience UAE’ campaign for the fourth successive year. Designed to showcase the very best the United Arab Emirates has to offer, this year’s program includes a range of exclusive offers specially negotiated with airlines, hotels, restaurants, shops, waterparks and spas. Full details of the program can be found at: www.americanexpress.ae/experienceuae. 

Experience UAE is open to all American Express Cardmembers visiting the UAE between now and March 31st, 2015. The offers include 15 per cent off best available room rates at Atlantis The Palm, Dubai, Ajman Saray, A Luxury Collection Resort in Ajman and The St. Regis Abu Dhabi. Experience UAE also includes shopping, dining, wellbeing and adventure offers with partners such as the noodle house, La Martina, House of Fraser Abu Dhabi, Talise Spa in Jumeirah Hotels and Resorts in Dubai and Abu Dhabi, Yas Waterworld Abu Dhabi and Seawings Seaplane Tours.  Cardmembers travelling to the UAE can also get up to 10% savings on First, Business and Economy class fares when traveling with Etihad Airways.   

“The United Arab Emirates has become one of the ‘must-see’ destinations in global travel,” said Usman Arif, Vice President & Country Manager, American Express Middle East UAE. “This year’s ‘Experience UAE’ program includes offers from world-class hotels and outstanding restaurants, as well as amazing shopping opportunities. We really hope it encourages more people than ever to visit and experience the United Arab Emirates.”

The campaign follows a recent survey from American Express Middle East which showed that more than two-thirds (68%) of respondents from eight countries in the region chose Dubai as their number one destination for luxury shopping, while a further fifth (19%) selected Abu Dhabi.

“The ‘Experience UAE’ campaign is a great way to encourage more people to visit and Experience the UAE and Atlantis, The Palm,” said Ravini Perera, Senior VP Sales, Marketing & PR at Atlantis The Palm. “We’re thrilled to once again support this American Express initiative and we look forward to welcoming cardmembers to our entertainment destination resort and wow them with our award-winning Aquaventure Waterpark, endless stretch of beach, luxury boutiques, numerous dining choices including world renowned chef restaurants and an exciting nightlife experience.

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