Yahoo! Inc.announced it has completed its acquisition of BrightRoll, Inc.
The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring substantial value to advertisers. BrightRoll is a large, growing and profitable business with net revenues expected to exceed $100 million in 2014. Yahoo expects the transaction to enhance its EBITDA. Acquiring BrightRoll will dramatically strengthen Yahoo’s video advertising platform, making it the largest in the US.
BrightRoll will continue to offer its current suite of industry-leading products and services. With Yahoo’s additional investment and global support, BrightRoll’s platform and advertising solutions will further improve and expand. BrightRoll’s talented team of approximately 400 employees will remain focused on digital video advertising.