22 Jul 2024 01:40

Advertising & Marketing

Zenith helps brands improve sales via online retailers

Zenith is helping brands to improve the sales they achieve through retail partnerships via a new consultancy service.

Developed by Zenith’s new global commerce team, the Retail Assessment is an innovative approach to assessing a brand’s retail partners. It analyses a broad range of key UK and international retailers, rating how well their online commerce platforms perform as sales and marketing vehicles for brands.

Zenith’s Retail Assessment scores retailers on over 20 different key variables, including: web page speed, mobile readiness, checkout ease, share of category search and media solutions.

This a clear step forward in our bid to break down the silos between sales and marketing to help drive growth for brands.”

Using the Retail Assessment, Zenith is able to recommend which retailer each brand should drive their paid media traffic to and where they should invest their digital trade budgets to drive both category and profitable growth. This was developed in conjunction with UK client Coty Luxury.

Cassandra Stevens, Global Commerce Director, Zenith, said: “As retailers essentially become digital publishers, it is important to hold them accountable to the same standards as digital media. We are increasingly able to place the level of scrutiny on retailers and retail media that we do with traditional publishers. This a clear step forward in our bid to break down the silos between sales and marketing to help drive growth for brands.”

Since taking on the Global Commerce Director role last year, Cassandra has worked with Publicis Media’s Commerce Practice to develop Zenith’s commerce capabilities and solutions for clients. Through client demand, Zenith has recently taken on three more people to help develop commerce solutions and created a dedicated hub to service Global and UK clients.

Stuart Johnston joins Zenith as Global Commerce Associate Director from an eCommerce agency where he was Head of Digital Content, Trading & Performance Marketing. Stuart brings retail experience having previously worked at Argos and Debenhams where he worked within their trading teams. Victoria Delaney has moved into the team as Global Commerce Associate Director, bringing valuable media and tech experience from Zenith UK. And, Emilia Caccamo joins the team as a dedicated Commerce Activation Senior Executive, also from Zenith UK.

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