27 May 2024 11:31

Advertising & Marketing

Pinterest 100: The top trends for 2019

It’s that time of year again—welcome to your sneak peek into the official 100 Pinterest trends for 2019!

Pinterest is its own positive corner of the internet, where more than 250 million people around the world come to discover new ideas to try. The way we know an idea is trending is by looking at what all those people are searching for. If an idea keeps getting more and more searches each month? And that upward trajectory holds steady for 6+ months? That’s how we know it’s a trend.

These trends are what the world’s most style-inspired, parenting-passionate, well-traveled, food-smart people are dreaming about for the year ahead. In a time when so much seems to divide us, these ideas represent what we share in common—from everyday inspiration to the epic dreams-for-someday stuff.

Travel: Off the beaten path

More than two times more travelers use Pinterest vs. top online travel agency sites.1 For 2019, they’re coming here to dream up new ways to travel, from atypical destinations to unusual (and more earth-friendly) modes of transportation.

Health and wellness: What comes naturally

Pinterest is where people come to reconnect with themselves and try something new, without worrying about who else Likes it. So it’s fitting “self care” (+140% in searches)2 is the big theme in health and wellness for 2019—including new trends in eating, exercising and sleeping.

Hobbies and interests: Do what you love

With 8 billion hobby and interest Pins to choose from, there’s almost no end to what people will find when they go looking for side project inspiration. And more than one person on Pinterest has found so much success working on the side, they transformed it into their fulltime dream job.

Celebrations: Momentous moments

When it comes to get togethers, Pinterest has all the ideas people need. Invites, decorations, food, drinks, cake, photo props, what to wear—it’s all right here. You’ll even find new ways and reasons to celebrate.

Food: Veggie tables

Food brings us all together—around the table, around the world. And with 23 billion recipes and dining ideas to discover, Pinterest has got you covered from breakfast to late-night snack attacks. What’s on the menu for 2019? Healthy, sustainable meals with unusual ingredients.

Home: Living color

People use Pinterest to get their houses feeling more like home. Homebodies come looking for everything from day-to-day DIY projects (83% of home searches) to remodels, landscaping and other monumental undertakings (60%).

Men’s style: Old meets new

One reason people find it so easy to find ideas they love on Pinterest is that everything’s visual—no need to know exactly what something’s called to search for it. Then just click on those corduroys to find out where to buy them, or show your barber the fade you want and let them do their thing.

Women’s style: Patterns of sustainability

Women come to Pinterest for looks that match their unique style, whether they’re heading out to brunch or a day at work (70% of style searches) or prepping for their next spectacular va-voom special occasion (60%).

Beauty: Standout shine

2019 is about mixing natural styles with pows of gloss and color. And women from all different cultures, with all different skin tones, are coming to Pinterest to find ideas to try—and they’re 2.4x likely to experiment with different makeup vs. women on other platforms.

Kids and parenting: Modern family

When it comes to parenting, it’s hard to know what’s most important: giving the kids an inspiring space to grow up, or just getting them to sleep. Either way, 56% of parents on Pinterest say it is their go-to spot to learn about parenting ideas and products, and 81% say they couldn’t live without it. 

What will you dream up next?

We invite you to explore our board of all the 2019 trends and see what sparks your interest. Then let yourself dream. What would happen if you took that mustard yellow wall color and tried it on your eyelids? Or combined the boatbuilding trend with remote island travel?

Once you give a trend a try, tap “Add photo” on the Pin that inspired you to share a pic of how put your own spin on things. Who knows? You might just inspire someone else to get in on the trend!



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