18 Jun 2024 03:41

Advertising & Marketing

New ways to shop with Pinterest

When you see something on Pinterest you’d like to own you should be able to buy it, or something just like it, that matches your unique style. That’s our vision for shopping with Pinterest.

People have always used Pinterest for shopping inspiration. Because everything’s visual, it’s easy to spot things that match your unique tastes—a new style to wear, or a new way to spruce up your home—even when you don’t have the words to describe what you’re searching for.

Once you find something you’d like to buy, simply click through to the retailer’s website to make your purchase.

With Shop the Look, you can even find where to buy individual items within a Pin. Or you can use the Lens camera to visually search for items you see out in the world. And now we’re introducing even more ways to shop with Pinterest.

Introducing new Product Pins and shopping recommendations

Today we’re making hundreds of millions of Pins shoppable with up-to-date pricing and stock information, with links that go directly to the checkout page on the retailer’s site where you can buy in a few clicks. Just look for the new shopping tag icon, and you’ll know it’s in stock. And, a new shopping recommendations section can now be found beneath Style and Home Pins so you can browse similar items across multiple brands.

With Products Pins more discoverable in home feed and search results, Pinterest as a whole has become markedly more shoppable for your unique needs. Now that Product Pins are integrated throughout Pinterest and in new shopping sections, they’ll be replacing the older Buyable Pin format. In the past quarter since we started testing these shopping features, clicks on products to retail sites have increased by 40%.

Now on women’s fashion and home decor Pins, you can browse more in-stock items inspired by the original Pin in the new shopping recommendations section. Clicking for more in the section will lead you to a shoppable feed full of similar styles, all in stock.

We’re also introducing a new shopping shortcut so you can shop right from your feed, rolling out on iOS in the U.S. today and soon on the Android app. Just hold down on any Home or Style Pin and click the shopping tag to immediately dive into a shopping feed with in-stock and related products for that Pin, from a variety of brands.

Pinterest is like your personal stylist. We can give you recommendations for products to buy based on your unique taste and what’s trending, and show you a range of visual ideas.

New Product Pins are rolling out globally across mobile apps and Pinterest.com. The shopping recommendations section is live in the U.S., and will be appearing globally in the future.

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