22 Jul 2024 03:43

Advertising & Marketing

du Places Customer Experience at Centre of App Redesign

Digital platform revamped with user-friendly interface and multiple new features

du, from Emirates Integrated Telecommunications Company (EITC), has announced the launch of its revamped du mobile app with superior design and functionality for an enhanced user experience. The du app is exclusive to all home, prepaid and postpaid mobile and business customers. It delivers instant access to a plethora of features including biometric payments on Android and iOS, balance reports, itemised bills, online support, ID renewal and much more.

In addition to incorporating new functionalities, the new and improved du app enriches overall user experience across all existing features. It allows users to consolidate multiple du accounts under a single ID, pay for family and friends’ bills using one account, improved roaming features and gives customers the ability to book appointments at du stores through the online portal.

Anthony Shiner, Chief Digital Lifestyle & Innovation Officer, EITC, said: “du has always remained at the forefront of digital connectivity and convenience in the UAE’s telecom sector, and our updated du app is another leap towards providing users with an interactive mobile experience. du’s customers are at the heart of what we do and the newly-enhanced app interface reflects that their valuable insights have been listened to. This is another early step in the delivery of an enriched du experience through du’s strong user-centric business model.”

With self-service from du now even simpler with the new app, du is helping customers to save time paying bills and managing their services when using digital touch-points.

du has continued to invest in its digital strategy to offer smarter, more convenient solutions to its customers. The du app is part of a growing portfolio of du’s digital services, which includes a Pay with du service – allowing customers to charge online content to their du bill.

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