16 Jul 2024 20:22

Advertising & Marketing

Manuel Bordé elevated to ECD at TBWA/RAAD

Manuel’s promotion recognises his contribution to the agency’s creative transformation over the last three years

TBWARAAD has appointed Manuel Bordé as Executive Creative Director (ECD). He has been promoted to the role after his three-year stint at the agency as Creative Director. He now co-leads the entire creative output of the agency across clients with Fouad Abdel Malak, and will oversee and approve all its campaigns.

Recognised as a creative powerhouse among his peers, ranked No.1 Creative Director in the MENA Region according to the B&W Report and the Big Won Rankings, Manuel has brought a creative surge at TBWARAAD that helped the agency take centre stage at the 2018 Cannes Lions Festival of Creativity, Dubai Lynx and several other International award shows. 

Welcoming his appointment as ECD, Manuel Bordé said: “TBWARAAD is one of the region’s most vibrant and bold agencies today. Reaching this spot was difficult but staying at the top will be twice as hard. It is without doubt the most exciting challenge I can set my mind to. The fact that I’m surrounded by great creatives and have the unconditional support of the management is a luxury that few in our business have. We are committed to create inspiring and iconic work that resonates with audiences across the region and beyond.”

Walid Kanaan, Chief Creative Officer of TBWARAAD said: “I’m delighted to announce Manuel as our new ECD. He is a creative beast who always wants to achieve much more for the brands that he works with. A true team mentor, a focused manager and among the brightest creatives, he has the ability to transform seemingly innocuous concepts into workable and inspiring creative campaigns. His motivation to grow and to make the agency grow with him is a rare quality that we all appreciate.”

Manuel’s recent #SheDrives campaign for Nissan KSA won the first ever Cannes Lion Gold for the brand in the MENA region. His other acclaimed campaigns include Camelpower for Nissan Middle East, McDonald’s Promoticon and Pril One-Drop Bottle, all of them Grand Prix winners at Dubai Lynx 2018.

Manuel, a Colombian by heart, has been in advertising for over 12 years. He has previously worked in international markets such as Puerto Rico, Panamá and Colombia.

In the past 2 years alone he has created and led work that has collected more than 150 awards including Cannes Lions, D&AD, Clio Awards, One Show, Dubai Lynx, London International Awards, New York Festivals, Loeries, Epica, Cristal Awards, MENA Effies & Warc.

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