16 Jul 2024 19:40

Advertising & Marketing

LinkedIn launches new campaign to support Saudi women

Over 50% of Saudi women believe that not having the right skills to be employed is the biggest myth hindering their success

New research explores barriers and opportunities for career women in Saudi

More than half (52%) of women in Saudi Arabia believe the perception that they are not equipped with the necessary skill sets to join the workforce in the Kingdom is the biggest myth hindering their success and employment. This is according to a new research from LinkedIn, the world’s largest professional network with over 546 million members, that examines the barriers and opportunities to female hiring. At the same time, more than 60% of Saudi women and recruiters agree there is great progress and efforts in the Kingdom towards achieving Saudi Arabia’s vision to increase women’s participation in the workforce from 22% to 30% by 2030.

The research is part of LinkedIn’s ‘Hear It From Me’ (Esmaaha Menni) campaign which encourages women in Saudi to showcase their skills and build their professional brand on the platform in order to be found and hired for key roles across Saudi companies, fulfilling the country’s 2030 Strategy goals.

According to the research, one in two (52%) recruiters believe that gender equality leads to higher productivity while (40%) believe the key benefit of hiring men and women equally is that it advances a creative culture, indicating a willingness to provide more opportunities for women. However, while they are ready to join the workforce, (37%) of Saudi women believe employers still need to do more to hire them in key roles and more than a third (38%) find that the hardest thing about getting a job in Saudi Arabia is finding the right opportunity to match their expectations.

Looking at LinkedIn’s insights, it was noted that more than 63% of Saudi women members have indicated completing Bachelor’s Degrees, exceeding other developed countries, such as the United States which comes at 57%. On the other hand, over 17% have completed a Master’s Degree, demonstrating the efforts Saudi women are taking in equipping themselves with the necessary knowledge and skill sets. The top three fields of study for women in Saudi are Business Management & Administration, followed by Computer science and Health science. 

There are currently various efforts from companies and entities in the Kingdom that support gender diversity. Amongst which comes Takamol, the government company and partner of Ministry of Labor and social development in Saudi Arabia and which directly supports women’s employment in the kingdom.

Dr. Ahmad Al-Yamani, CEO of Takamol said: “Since the establishment of Takamol Holding, the employment of women and increasing their participation in the workforce has been a crucial priority and one of the reasons behind the success of the firm’s initiatives and projects. In fact, women make up 33% of the total number of employees at Takamol. In line with the Saudi Vision 2030 which aims to increase women’s participation in the workforce, Takamol Holding launched several programs to empower women in the Saudi workforce including Wusool, Qurrah, Tojjar which is an electronic platform and Bahr. At Takamol Holding, we will continue, through our social development partnerships, to support all initiatives and projects aligned with the Vision, which can only be achieved through the mutual cooperation of both men and women who are able to fulfill our highest ambitions and contribute to a positive economy.”

In recent months, great progress has been made in the Kingdom specifically for women joining leading positions in the Saudi workforce. One great example is Dr Hayat Sindi who was one of the first female members to join the consultative assembly of Saudi Arabia. She is also a member of the Advisory Board of the UN Secretary-General as well as a UNESCO Goodwill Ambassador.

Commenting on the role of society to help women enter the kingdom’s workforce, Dr Hayat Sindi, Member of the consultative assembly of Saudi Arabia, Member of the Advisory Board of the UN Secretary-General and UNESCO Goodwill Ambassador said: “Indeed, a lot is being done in Saudi Arabia to empower women. Over the coming few years, it is crucial that we continue to take positive actions to increase women’s role in major industries such as science and technology. This can be achieved through making careers in these industries more accessible and attractive to women. We also need to continue extending our support to more women professionals to help transform them into leaders in their respective fields through providing the courses and education needed. This will help unleash women’s potential faster and would be a win for society.”

From LinkedIn’s side, Reem Mohamed, Head of Public Sector for KSA at LinkedIn commenting on the research said: “As LinkedIn, our main mission is to connect everyone in the global workforce with economic opportunity. Today we have around 4,500 job opportunities available in Saudi Arabia on LinkedIn and so we are encouraging professionals to use our platform to build their professional brand and as a result become more visible to potential employers and recruiters.”

Reem Mohamed concluded by saying; “In this new era, creating a skilled and balanced workforce can only be achieved through collaborative actions from both sides. LinkedIn’s role is to bridge the gap between employers and professionals by providing a platform where these two audiences can easily find and connect with each other. For the women who are keen to further their careers, they need to ensure they are visible to recruiters by using platforms such as LinkedIn, so they can start to change this narrative, and the Kingdom can thrive by creating a more productive and creative workforce.”

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