12 Jul 2024 21:09

Advertising & Marketing

The GCC F&B Market set to grow to US$ 196 billion by 2021

The food and beverage sector in the Gulf Cooperation Council (GCC) states is expected to continue to grow at a healthy 7.1% annually, reaching US$ 196 billion by 2021, from the current US$ 130 billion, according to MENA Research Partners, a leading research company in the region.

Saudi Arabia alone accounts for more than half of the market share, followed by the UAE with 31%. Kuwait, which is the third largest F&B market in the region, is set to witness the fastest expansion at 9.6% per year. 

The food and beverage products’ segment, characterised by a large presence of international brands, either manufactured regionally through local factories or imported through distributors, accounts for the lion’s share of the market at 70%. However, the foodservice segment, led by international chains represented by regional franchise partners, is set to outperform the sector’s growth, expanding by 8.4% annually until 2021. 

Anthony Hobeika, Chief Executive Officer at MENA Research Partners, says ahead of Gulf Food 2018: “This surge is driven by the growth in disposable income, a shift from dining-in to dining-out and a trading up in the dining-out habits and preferences. Also, catering concepts fueled by home and office delivery and online food ordering are gaining popularity. Moreover, higher health awareness, as a result of the prevalence of chronic diseases in the GCC, has led to a growing demand for healthy foods and allergen-free products.”

As disposable incomes rise in emerging markets, consumers are becoming more sophisticated, and their attitudes regarding food are changing. The consumption mix is shifting away from staple products toward value-added, convenient, and healthier alternatives. In addition, government policy initiatives, such as Saudi Arabia’s 50 percent tax on carbonated soft drinks and 100 percent tax on energy drinks, are driving consumers towards more attractive healthier options.

Among rising trends, the GCC’s booming population and growing tourism influx will also continue to influence the exponential rise of the region’s food and beverage industry in the coming years.

Hobeika concludes: “The GCC macro outlook remains accommodating to the food and beverage industry, as diversification away from oil remains governments’ primary target for the next decade. Many countries and cities in the region are aiming for economic diversification through development plans and national visions. Dubai, for example, has implemented an ambitious Industrial Strategy 2030, with initiatives not only in the food and beverage sector but in aerospace, maritime, pharmaceuticals and medical equipment, aluminum and fabricated metals, and machinery and equipment. In addition, Saudi Arabia also has a vision for diversification with its National Transformation Plan, also to be implemented through 2030.”

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