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Advertising & Marketing

Emirates Leads Consumer Brand Advocacy in Saudi Arabia

YouGov BrandIndex reveals top 10 most recommended brands in the Kingdom

The UAE’s national airline and lifestyle brand Emirates is the most highly endorsed brand in Saudi Arabia according to the latest brand rankings from YouGov BrandIndex.

The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much Saudi consumers endorsed brands over the past year by asking respondents, “Would you recommend the brand to a friend or colleague?” and “Would you tell a friend or colleague to avoid the brand?”

Responses recorded over the last 12 months from Saudi residents reveals that Emirates received the highest brand advocacy in the Kingdom taking the number one spot in the top 10, ahead of fellow highly recommended airlines Qatar Airways in eighth and Etihad Airways in ninth.

Apple and its trademark iPhone sit in second and third place respectively, giving them the highest seal of approval among tech and mobile brands in the Kingdom. Meanwhile Saudi FMCG powerhouse Almarai is the fourth brand most recommended to friends among Saudis, and UAE born property developer Emaar sits comfortably as the fifth most endorsed in the country.

Representing fast food, Al Baik is the most highly commended among Saudi consumers in sixth place, while Saudi electronic payment network Mada, and banking house-hold name Alinma Bank lead brand advocacy among financial services brands in seventh and tenth respectively.

1.Emirates

2.Apple

3.iPhone

4.Almarai

5.Emaar

6.Al Baik

7.Mada

8.Qatar Airways

9.Etihad Airways

10.Alinma Bank

Commenting on the rankings, Head of YouGov BrandIndex – MENA, Scott Booth said, “Strong advocacy from customers is an extremely powerful marketing tool. People don’t recommend brands to friends unless they’ve had a very positive experience. To this end, BrandIndex recommendation scores provide invaluable insight to enable brands to make sure they are giving customers more of what they want and ultimately driving bottom-line success.”

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