18 Jun 2024 02:37

Advertising & Marketing

Cicero & Bernay Expands into Bahrain and Oman

Cicero & Bernay Public Relations (C&B) is pleased to announce that it has enhanced its strong MENA region network capabilities through new strategic affiliations with Daily Public Relations (Daily PR) in Bahrain, and ProComms in Oman.

The agreements are the latest in a successful string of new affiliations for C&B; in 2016, the agency expanded its reach across the MENA region by securing new footholds in Iraq and Jordan with Bashir Mraish Consultancy, Kuwait with Local Flavor, Saudi Arabia with Y&D, and Turkey with Miya PR & SM. By the end of 2017, C&B will have offices across 14 markets.

Ahmad Itani, COO of Cicero & Bernay, commented: “Daily PR and ProComms both share C&B’s ethos – delivering tailored, impactful communication services for clients – and we look forward to working closely with them to deliver evermore comprehensive and targeted programmes. By sharing complementary insights, we will enrich C&B’s already highly effective delivery across both of its markets and the wider MENA region.”

C&B’s agreements with Daily PR and ProComms include the provision of public relations services, on-ground support, and development of targeted communication and PR strategies that cater to the growing Bahrani and Omani markets.

Daily Public Relations has a reputation for developing its clients’ businesses through the intelligent use of media and communication. The agency is led by CEO Mahmoud A. Nasheet and manages programmes for leading companies including Express Med Laboratories, Turkish Airlines, Al Taweel Engineering and Trans Continental Shipping, with a particular specialisation in the healthcare sector.

Under the leadership of Managing Director Tareq Al Matarneh, ProComms works with major government, telecommunications, and oil and gas clients across Oman, to deliver integrated communication programmes that incorporate public relations, advertising, branding, web design, media planning and event management. 

The affiliations support C&B’s wider strategy to secure a strong footprint in the PR industry by enhancing its presence in GCC countries, growing its client portfolio to include multinational corporations, and building a regional and global network of experts who exchange best practices, further professional development, and lend the agency important insights while it expands its regional influence. 

C&B is part of The Publicity Network (Publinet), a marketing communication group that includes specialised entities for creative consultancy, digital and social media solutions, event management, branding consultancy, experiential marketing and video production.

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