23 May 2024 21:56

Advertising & Marketing

The Lisbon International Advertising Festival to take place on the 21st of September

Submissions for the second edition of The Lisbon International Advertising Festival will open on the 6th of February. Tickets for the festival will also be available for purchase starting from the same date. There will be a special discount for participants that submit their work earlier on. 

It is our pleasure to announce that the event will take place on the 21st of September, at Microsoft Portugal’s headquarters, located at Parque dasNações, Lisbon. 

It is with great honour that we also announce the participation of one of the biggest names in advertising, not only as a speaker, but also as President of the festival’s Executive Jury. Jacques Séguéla is an advertising living legend, founder of Euro RSCG (current Havas) and author of several of the most iconic ads around the globe. He is also known by the books he has written and also for having managed electoral campaigns for several politicians such as François Mitterrand, Lionel Jospin, Ehud Barak and Ricardo Lagos. During the event Jacques Séguéla will also be recognized with the festival’s Career Award.

In addition to the historical French advertiser, the festival will also bring to Lisbon many other key personalities from the advertising field — as members of the Executive Jury and also as speakers. 

Taking on these roles will be:Brandon Berger (Chief Digital Innovation at Ogilvy Worldwide), Eva Santos (Chief Creative Officer at Proximity Spain), Jaime Rosado (VP Regional Chief Creative Officer at J. Walter Thompson Latin Region), KomalBediSoha (Chief Creative Officer at Saatchi & Saatchi Dubai), Luciana Cani (Senior VP and Executive Creative Director atLapiz Leo Burnett Chicago), Luís Silva Dias (Chief International Creative Director at FCB), Scott Goodson (Partner and Chief Creative Officer at the North-American agency,StraberrryFrog), Tim Cheng (Chief Creative Officer at DDB Group Shanghai and at Tribal Worldwide China) and Thierry Astier (Chief Creative Officer at Grey Paris).

During the Festival, and in addition to the conference given by Jacques Séguéla, there will also be three panels of discussion. These panels will explore the following topics. 

1) “Internet of Things: How will it change the communication of the brands?”

2) “Until when will we have toothpaste ads with dentists talking only about benefits?”

3) “Why bad agencies don’t win awards and sometimes still have big clients”

These conferences are sponsored by the Training Centres Flag. In between conferences attendees will have the chance to join in several international networking breaks. The gin Tanqueray sponsors these intermissions. 

The Lisbon International Advertising Festival thus continues to trace its path of International affirmation, bringing to Portugal and to the city of Lisbon the creative community of global advertising. 

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