Raffaello Middle East has become the first confectioner to launch a genuine love story from the region.
In a new campaign created by Grey MENA, the white chocolate praline from Ferrero becomes a conduit to love, asking consumers if they believe in love at first sight and whether they would make the first move.
The work of Grey’s Dubai office, ‘The Love Story’ tells of a young woman who follows her heart and takes the lead even when it comes to choosing her life partner. Raffaello further drives conversation by asking women in the region if you too would #followyourheart.
Culturally relevant and unassumingly romantic, the film is making its rounds on social media, including Facebook, Instagram, Twitter and YouTube.
Executive creative director: Vidya Manmohan
Associate creative director: Omaima Saad
Copywriter: Athina Afton
Art director: Khaled Ibrahim
Account director: Sonal Chaddha
Account executive: Justine Dib
Digital planner: Ayla Demoraes