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23 May 2024 19:09

Advertising & Marketing

New Business Wins For FCB Cape Town In SA, Africa

Spirits in the FCB Cape Town office, already high after beating out 20 other agencies to win the Western Cape Government’s R40-million communications services tender, have been lifted further by new work coming the agency’s way.

Long-standing client, Distell, has tasked the agency with extra responsibilities – below-the-line, activation and experiential – on five spirit and cider brands the agency already services from a strategic and mother brand perspective.

The alcoholic beverage giant has also awarded FCB Cape Town new business from its wine portfolio (Durbanville Hills, Zonnebloem) and cooler stable (Esprit) while Bosch has briefed the agency on campaigns it needs rolled out in four countries in Africa.

One of the largest and most creatively-awarded agencies in the Mother City with solid performances in local and international competitions such as the Cannes Lions International Festival of Creativity and the Loeries, FCB Cape Town is obviously delighted with its new business wins.

“The agency is looking forward to partnering with the Western Cape Government to enhance and build on the solid communications strategies it has put in place over the years,” said Managing Director, Eric d’Oliveira.  

“In addition, we’re thrilled with the new business from Distell, proving that we continue to add value and enhance its business with critical thinking and strategy, and on-brief creative. And, of course, Africa! How exciting is that – what a wonderful start to the final months of 2016,” he said.

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