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Advertising & Marketing

Middle East Food Forum appoints Yardstick Marketing as strategy partner

· Yardstick Marketing with its varied portfolio in the Food and Beverage Sector will extend its full-fledged support to undertake a strategic mass media outreach towards the publicity of the event

· Held on November 2, 2016 in Dubai Knowledge Village, the by-invitation only event is an essential meeting place for food service business owners and operators to engage with industry experts, address concerns and find new ideas and inspiration

·  Keynote delivered by Dubai based Mr. Vinay Lall, who runs Focus 85 where he coaches and develops restaurant Company leaders to look and run restaurants in a systemic and holistic way

· The Business series workshop is hosted by Middle East Food Forum which was inaugurated early this year.

Yardstick Marketing Management, an integrated consultancy that delivers accountable, effective and thought-provoking strategies in all aspects of media is appointed as a strategy partner by Middle East Food Forum, to publicize the Restaurant Leaders Business Series Workshop. Yardstick Marketing with its varied portfolio in the Food and Beverage Sector will extend its full-fledged support to undertake a strategic mass media outreach towards the publicity of the event.  

Commenting on the event, Anishkaa Gehani, Managing Director, Yardstick Marketing Management, Dubai said, “We are extremely pleased to partner with the Middle East Food Forum to add value to the upcoming Restaurant Leaders Business Series workshop which is targeted towards Franchisors and Franchisees, Restaurant General Managers and Food Service business owners and operators. Given our wide range of expertise of providing solutions to key food and beverage companies, we are looking forward to spreading the knowledge culture prevalent in the UAE.”

Commenting on the partnership, Mr. Vishal Pandey, Founder, Data On A Plate and Middle East Food Forum said, “We are extremely pleased to partner with Yardstick Marketing owing to the great amount of experience they bring along with themselves. The main aim is to align ourselves with the learning and sharing culture prevalent here in the UAE. We were very delighted at the response we received during our launch event thanks to the efforts of Yardstick Marketing and I personally feel there is so much to learn from everyone’s experience. We are looking forward to the workshop and I am positive that this will be an excellent platform for restaurateurs to celebrate their successes, learn from fellow compatriots and network with industry leaders.”

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