The MediaVantage, a UAE-based media sales representative, has been awarded the exclusive contract to represent all titles owned by Exposure Media Marketing, India (A Burda International Company). The contract, awarded after a competitive process, enables The MediaVantage to sell advertising opportunities in Travel + Leisure India & South Asia, Millionaire Asia India , Asia Spa India , Architecture + Design, Better Homes and Gardens, Maxim India, Sports Illustrated India, among others, to clients and media agencies in the Middle East Region.
Manoj Khimji, Managing Director of The MediaVantage, said, “We are excited with this appointment and believe that together we can create a profitable partnership. We work as an extended sales team, managing the business of Publishers and providing them with access to advertisers and agencies in the region. With the addition of Travel + Leisure India & South Asia as well as all other EMM India titles to our current portfolio, we are furthering our commitment of providing the best international media solutions to clients and agencies in the Middle-East.”
Massimo Monti, Chief Operating Officer of Burda Media Asia, said, “The Middle-East market has always been vital to us. We were looking at partnering with a representative that understands our products, brand and commercial interests. The MediaVantage showed high level of professionalism, insight and knowledge of the local market, in addition their proven experience in handling market-leading titles, made them an appropriate choice. This alliance will help us achieve our goals and strengthen our reach in the market. We are confident that we will mutually benefit from this partnership and we look forward to working with the team.”
EMM India is part of Burda International and is the biggest international magazine publishing company in India. It publishes 14 magazines across the luxury, lifestyle and customer segments. Its flagship magazine Travel + Leisure is India’s leading luxury travel title, circulating 200,000 copies per month across the market, including distribution to Premium American Express Card members. With a popular website (www.travelandleisureindia.in) and a tablet edition reaching all the Amex Card members in India, T+L India & South Asia effectively delivers India’s vast affluent audiences to advertisers.
T+L India & South Asia’s October 2016 issue is dedicated to the Middle East, reinforcing its commitment towards the region. With its special Magnum Guides the magazine can offer an adaptable template to produce country, region or city specific products, which reach over 60 top cities and towns in India.
Another EMM flagship brand – Millionaire Asia, is India’s definitive magazine for Millionaires, reaching 17,500 Ultra HNIs, bi-monthly.