The 2016 Facebook Awards represent their most inspiring creative collection with over 2,000 submissions, two-thirds of which originated from outside North America.
The MENA region brought home three awards with creative content from Lebanon taking home a silver, and Saudi Arabia and Egypt winning a bronze each.
This year’s top winners, include:
The Blue winner— the top honor in Facebook Awards— goes to R/GA for their Beats by Dre campaign
The Facebook For Good Award— recognizing excellence in campaigns created for charitable/non-profit organizations— goes to Ogilvy & Mather Chicago’s Give Me A Heart campaign, which encouraged more people to register as organ, tissue and eye donors
The Small Business winner — new for the first time this year— goes to Squatty Potty’s The Unicorn Changed the Way I Poop campaign, a humorous campaign which drove direct sales
MENA Winners (3):
Lebanon
Silver: 1
Saudi Arabia
Bronze: 1
Egypt
Bronze: 1
Facebook Awards Winners 2016 in MENA
SILVER Winners:
Facebook for Good
◦ KAFA (enough) Violence & Exploitation – NGO/ Leo Burnett Beirut (Lebanon)
▪ https://www.facebook-studio.com/gallery/submission/kafa-enough-violence-exploitation-6
BRONZE Winners:
Facebook for Good
◦ Give Mom Back Her Name – NGO/ IMPACT BBDO (Egypt)
▪ https://www.facebook-studio.com/gallery/submission/give-mom-back-her-name
Best Use of Facebook
◦ Saudi Women’s Online March – P&G/ Leo Burnett Beirut (Saudi Arabia)
▪ https://www.facebook-studio.com/gallery/submission/saudi-womens-online-march
This year, in addition to an increased number of submissions from outside of the US, we also saw a number of interesting trends reflecting the broader industry. These trends include:
Video was king across all regions with the strongest entries incorporating some type of Facebook video component.
Brands thought “big” by attaching and leveraging their names to causes or ideas larger than their business.
Some of the most effective content focused on humor to drive consumer interest and interaction.
Market-specific trends underscored the growing international diversity of the Facebook Awards.
New categories helped drive interest in the 2016 Facebook Awards.