Advertising & Marketing

April Fools’ Day: this year’s best and worst pranks by brands

This April Fool’s Day, like always many brands came up with quite shocking and unbeatably hilarious campaigns. Have a read…

H&M unveils collection with Mark Zuckerberg

H&M announced a new line of clothing inspired by the Facebook chief’s minimalist wardrobe: jeans and a grey t-shirt.

“I really want to clear my life so that I have to make as few decisions as possible about anything except how to best serve this community,” Zuckerberg said of the collection.

Honda introduces emoji registration plates 

In a bold move, the car maker has released images of the world’s first official emoji number plate on its “race car for the road”, the Honda Civic Type R. According to Honda, research has found 96 per cent of under-30s in the UK prefer emoji plates over their traditional counterparts.

The views of those aged over 30 have not been disclosed, but a source close to the initiative suggested that they were less favourable, writing via email: “:-(“

Carlsberg moves into gourmet burgers with The Carlsburger

The Danish brewer says it is feeding its cattle Carlsberg hops and two pints of the lager a day. Apparently each cow receives a “bespoke, bi-monthly Nordic massage to ensure their meat remains tender, resulting in a melt-in-the-mouth experience for food connisseurs”. This is how Carlsberg says it creates Kobeer beef.

BMW unveils baby boots for “maximum walking pleasure”

The German car maker has created new shoes for toddlers that ensure optimal walking despite any household terrain, such as ceramic tiles and varnished wood. It claims the boots use BMW xDrive technology, so they must be good, then.

Virgin Trains offers 25% discount to customers who shovel coal


Virgin Trains is offering customers the chance to catch a steam train to work by bringing back the original Flying Scotsman later this year on its East Coast and West Coast routes. The company is even offering a 25 per cent discount to customers willing to shovel coal on their journey.

Domino’s launches robot Domimaker

Domino’s is looking to dominate the market with a new state-of-the-art remote pizza creation robot, the Domimaker.

“The Domimaker transports customers live into the Domino’s kitchen and takes pizza personalisation to the next level,” allowing would-be chefs to follow the making of their own pizza via webcam. The robot itself features OUCHH (operating utility cannot hurt humans) programming to ensure it complies with EU regulations.

WaterAid advertises male tampons

Following its successful viral video looking at what sanitary product advertising would be like if men – rather than women – had periods last year, WaterAid ran an April Fools’ Day campaign today for “Manpons” in shopping centres across the country.

The ads, which used the copyline “damn right I’m wearing white”, directed shoppers to a website hosting the TV ad for Manpons and encouraging people to sign a petition demanding politicians ensure all women and children have access to water, sanitation and hygiene by 2030.

Story sourced from marketingmagazine.co.uk


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