Advertising & Marketing

Global Blue appoints Cohn & Wolfe as international PR partner

Cohn & Wolfe will support Global Blue on corporate, B2B and B2C communications

Cohn & Wolfe, a leading communications agency, has been appointed by Global Blue, a world leader in Tax Free Shopping, to support the planning and implementation of a global PR programme to increase awareness and understanding among retailers and consumers.

Global Blue facilitates tax refunds for a network of thousands of the world’s most recognisable high street and luxury brands, while helping consumers find the best places to shop tax free in 39 countries. It operates one of the world’s largest and most comprehensive databases on international shoppers, which it uses to support a range of customers, from retailers to banks, helping them to target and profit from the lucrative traveller market.

Cohn & Wolfe will handle ongoing B2B outreach to promote Global Blue’s core functions and products to merchants, as well as consumer campaigns to promote its Tax Free Shopping offering. The agency will provide strategic guidance on media relations, content creation, issues management, crisis communications, internal communications and brand building services.

The programme will target a global audience and will support Global Blue’s growth in key markets – across Asia, Europe and the Americas. Cohn & Wolfe will work in collaboration with Global Blue’s Communciations team: Duncan Skehens, AVP Corporate Communications, and Ella Collier, AVP Consumer Communications.

“Cohn & Wolfe clearly understand our business objectives and impressed us with their creative ideas to bring our data and insights around international shoppers to life,” says Skehens. “We’re confident this parternship will help Global Blue better engage with merchants and consumers across the world and highlight the many benefits that Tax Free Shopping brings. ”

“We’re delighted to have been appointed by Global Blue as its global PR partner,” says Helen Searle, Managing Director, Corporate Affairs, Cohn & Wolfe. “With international traveller numbers and spend on the rapid increase, this is such an exciting time to join Global Blue’s journey. We look forward to helping the business bring its story to life, sharing its expertise and insights on the trends impacting the global retail economy and international shopper habits.”

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