Advertising & Marketing

Coca-Cola combats prejudice in Egypt

Coca-Cola Egypt’s  Ramadan Charity Campaign #ثانية_تفرق, set to dominate social media platforms in Egypt and beyond.  

This festive season Coca Cola is giving back to the Egyptian community by replacing their always hotly-anticipated television ads with a unique campaign against prejudice rolling out exclusively on digital media. Their TV ad budget is instead being poured into their  project of developing 100 villages. In recent days they have also galvanised Egypt’s digital population, pledging that for every post featuring a finger raised against prejudice (symbolising one extra second) they will donate one additional pound to their project. 


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