Following an extensive review of local and regional marketing and advertising agencies, Vodafone Qatar selected Memac Ogilvy & Mather as its lead integrated marketing agency of record. The Memac Ogilvy team will be responsible for planning, managing and implementing marketing and advertising campaigns in Qatar. The agency will assume responsibilities effective 1 June 2015.
Commenting on the appointment, Maher Eldaly, Head of Brand & Marketing Communication said: “When evaluating the agencies that took part in the bid, we looked for a partner that mirrors our commitment to Qatar and a partner that brings a wealth of local knowledge with international expertise. Memac Ogilvy has an outstanding reputation for developing creative work that drives results and we look forward to working with the team to move closer to our objective of becoming one of the most admired brands in Qatar.”
Eddie Moutran, CEO and Chairman of Memac Ogilvy & Mather commented on this great win and said: “We are delighted to welcome Vodafone Qatar to our portfolio of world-class brands in the region. This new win builds on our agency’s strong experience in the telecommunication industry. The Vodafone and Ogilvy brands have a longstanding history and we look forward to growing this partnership in Qatar.”
Samer Abboud, Managing Director, Memac Ogilvy & Mather Qatar said: “We are honored to have the opportunity to work as the marketing partner for one of the most important brands in Qatar and the world. We look forward to the collaboration with Vodafone Qatar and bringing strategic and creative solutions that add value to the success of the brand.”
Vodafone Qatar is part of one of the world’s largest telecommunications groups, Vodafone Group Plc, and is the holder of the second public mobile and fixed telecommunications networks and services license in the State of Qatar. Vodafone Qatar switched on its mobile network on 1 March 2009 and shortly after started delivering a wide range of products and services for its clients.
Memac Ogilvy is part of Ogilvy & Mather, one of the largest marketing and advertising networks in the world. Memac Ogilvy opened its office in Doha in 2012 and provides the full slate of marketing services, leveraging Ogilvy’s strategic tools and network of 450 offices worldwide.